Visual metaphor
A visual metaphor is a pictorial analogy. It illustrates a comparison between what is in the visual, including its' connotations and denotations with another thing and its' meanings figuratively.[1] For some visual metaphors the link between the images and what they're being compared to is the physical similarity while others it is the conceptual similarity.[2] There are similar interpretations of the visual metaphors but each person can comprehend them a bit differently.[3] There are different types which include: spatial and stylistic. They are also commonly used in advertising because of its' ability to persuade.
References
- ^ Kogan, Nathan; Connor, Kathleen; Gross, Augusta; Fava, Donald (1980). "Understanding Visual Metaphor: Developmental and Individual Differences". Monographs of the Society for Research in Child Development. 45 (1): 1. doi:10.2307/1165832.
- ^ Kogan, Nathan; Connor, Kathleen; Gross, Augusta; Fava, Donald (1980). "Understanding Visual Metaphor: Developmental and Individual Differences". Monographs of the Society for Research in Child Development. 45 (1): 1. doi:10.2307/1165832.
- ^ Jeong, Se‐Hoon (Feb 2008). "Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?". Journal of Marketing Communications. 14 (1): 59–73. doi:10.1080/14697010701717488. ISSN 1352-7266.
 | This article relating to communication is a stub. You can help Wikipedia by expanding it. |