Avid Technology

American multimedia technology company From Wikipedia, the free encyclopedia

Avid Technology, Inc. is a global technology company headquartered in Burlington, Massachusetts, and was founded in August 1987 by Bill Warner. It develops software, SaaS, and hardware products used in media and entertainment.

Quick Facts Company type, Industry ...
Avid Technology, Inc.
Company typePrivate
IndustryComputer software, Technology, Multimedia
FoundedAugust 1987; 37 years ago (1987-08)
FounderBill Warner
HeadquartersBurlington, Massachusetts, United States
Key people
Wellford Dillard (CEO)
ProductsPro Tools, Media Composer, Sibelius, Avid Play Avid VENUE, Avid NEXIS, MediaCentral, FastServe, MBOX Studio, Pro Tools Carbon, Pro Tools MTRX, Airspeed, Avid Maestro Graphics.
Revenue US$417 million (2022)
US$53.9 million (2022)
US$55.2 million (2022)
Total assets US$287 million (2022)
OwnerSymphony Technology Group
Websitewww.avid.com
Footnotes / references
[1]
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History

Summarize
Perspective

Avid was founded by Bill Warner, a former marketing manager from Apollo Computer.

A prototype of their first non-linear editing system, the Avid/1 Media Composer, was shown at the National Association of Broadcasters (NAB) convention in April 1988. The Avid/1 was based on an Apple Macintosh II computer, with special hardware and software of Avid's design installed. The Avid/1 was "the biggest shake-up in editing since Melies played with time and sequences in the early 1900s".[2]

By the early 1990s, Avid products began to replace such tools as the Moviola, Steenbeck, and KEM flatbed editors, allowing editors to handle their film creations with greater ease. The first feature film edited using the Avid was Let's Kill All the Lawyers in 1992, directed by Ron Senkowski. The film was edited at a 30fps NTSC rate, then used Avid MediaMatch to generate a negative cutlist from the EDL.[3] The first feature film edited natively at 24fps with what was to become the Avid Film Composer was Emerson Park. The first studio film to be edited at 24fps was Lost in Yonkers, directed by Martha Coolidge.

By 1994 only three feature films used the new digital editing system. By 1995 dozens had switched to Avid, and it signaled the beginning of the end of cutting celluloid. In 1996 Walter Murch accepted the Academy Award for editing The English Patient (which also won best picture), which he cut on the Avid. This was the first Editing Oscar awarded to a digitally edited film (although the final print was still created with traditional negative cutting).[4]

Thumb
Avid logo, 1999-2008

In 1994 Avid introduced Open Media Framework (OMF) as an open standard file format for sharing media and related metadata.

Over the years, Avid has released numerous freeware versions of Media Composer. Initially this included Avid Free DV: a free edition of Media Composer with limited functionality; Avid Xpress DV: a consumer edition of Media Composer; and then Avid Xpress Pro: a prosumer edition of Media Composer. These editions were discontinued in 2008 as the flagship Media Composer was lowered in price. Later, Avid released Media Composer | First, which included a large portion of Media Composer's functionality but its exporting workflows publishing finished videos directly to web services like YouTube.

On March 29, 1999, Avid Technology, Inc. adjusted the amount originally allocated to IPR&D and restated its third-quarter 1998 consolidated financial statements accordingly, considering the SEC's views.[5]

In February 2018, Avid appointed Jeff Rosica as CEO, after terminating Louis Hernandez Jr, who was accused of workplace misconduct.[6]

In November 2023, Avid Technology was acquired by an affiliate of STG for $1.4 billion.[7] This process delisted Avid from the public stock exchange, making it private.

In April 2024, Avid appointed Wellford Dillard as CEO, succeeding Jeff Rosica.[citation needed]

Products

Awards

1993: The National Academy of Television Arts & Sciences awarded Avid Technology and all of the company's initial employees with a technical Emmy award for Outstanding Engineering Development for the Avid Media Composer video editing system.[8][9]

1999: At the 71st Academy Awards, Avid Technology Inc. was awarded an Oscar for the concept, system design and engineering of the Avid Film Composer for motion picture editing which was accepted by founder Bill Warner.[10]

Acquisitions

More information Acquired, Company ...
Acquired Company Details Sold
1993 EditDroid A computerized analog non-linear editing (NLE) system which was developed by Lucasfilm spin-off company.[11]
DiVA Corporation developer of Videoshop, Quicktime-based home video editing software
1994 Digidesign developer of Pro Tools, digital audio workstation, and Venue, brand of digital mixing consoles
Basys ITN's newsroom computer and automation system (from Digital Equipment Corporation), then implemented into iNews in 2001
Newsview Novell-based newsroom computer system[clarification needed]
1995 Elastic Reality, Inc. developer of Elastic Reality, morphing software
Parallax Software developer of Matador, Illusion and Jester, ink-and-paint software
1998 Softimage developer of Softimage|3D, 3D graphics software (previously subsidiary of Microsoft) 2008 (to Autodesk)
NewStar strategic alliance Avstar with Grass Valley—then owners of Lightworks[clarification needed]
2000 Motion Factory developer of interactive 3D software for games and the Web[12]
Pluto Technology DDR playback servers
2002 iKnowledge developer of Active Content Manager, newsroom management software
2003 Rocket Networks private sharing network technology for Internet collaboration, then implemented in Digidelivery, encrypted file transfer system[13] 2007 (to Aspera)
2004 NXN Media Asset Management software components
Bomb Factory audio plug-ins developer
M-Audio audio interfaces and equipment manufacturer 2012 (to inMusic)
2005 Pinnacle Systems digital video hardware and software manufacturer 2012 (to Corel)
Wizoo virtual instrument, plug-in effect and sample library designer;[14] developed AIR (Advanced Instrument Research), series of plug-ins and virtual instruments subsequently included in Pro Tools 2012 (to inMusic)
2006 Medéa Corporation high-speed RAID storage manufacturer
Sundance Digital broadcast automation software
Sibelius Software developer of Sibelius, notation software
Maximum Throughput[15] developer of MAXedit, visual effects editing software[16]
2010 Blue Order Solutions AG[17] Media asset management software
Euphonix[18] digital mixing console and control surface manufacturer; EuCon protocols were integrated into Pro Tools; the Artist Series and System 5 Family were added to Avid control surfaces
2012 Rocket Network provides online music recording studios[19]
2015 Orad Systems developer of 3D real-time graphics and video servers products, then integrated into the MediaCentral Platform[20]
2024 Wolftech provider of story-centric workflow management solutions to large broadcasters, enhancing collaboration and efficiency in news gathering & story creation
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See also

References

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