Highsnobiety
Online music magazine From Wikipedia, the free encyclopedia
Highsnobiety is a global fashion and lifestyle media brand founded in 2005 by David Fischer. The youth-focused company is difficult to pigeonhole, as it straddles the line between a media company that reviews fashion and lifestyle products, a clothing company that sells its own clothing lines, and a creative agency that advises other companies how to market their own fashion and lifestyle products.[1]
| |
Type of site | Online magazine |
|---|---|
| Available in | English |
| Headquarters | Berlin, Germany |
| Owner | David Fischer |
| Parent | Zalando |
| URL | highsnobiety |
| Commercial | Yes |
| Registration | No |
| Launched | 2005 |
| Current status | Active |
It was bought by Zalando in 2022.[2] It is headquartered in Berlin and has offices in Amsterdam, London, Milan, New York, Los Angeles and Sydney. Highsnobiety has a digital-first publishing approach. The print magazine first launched in 2010, with quarterly issues published globally.
Company activities
Highsnobiety Shop, a multi-brand online fashion and lifestyle retailer, was launched in 2019. Highsnobiety launched their apparel collection in 2021.[3]
Since 2018, the brand publishes regular research papers in the fields of luxury and young consumer trends in collaboration with Boston Consulting Group.[4]
In 2021, Highsnobiety launched Gate Zero, a travel retail concept with locations in Zurich International Airport. In 2022, travel retail company Gebr. Heinemann announced a joint venture to expand the concept, beginning with a location at Copenhagen International Airport.
In January 2024, Highsnobiety announced its long-term partnership with Lacoste and their plan to launch an "ultra-limited" edition L003 2K24 sneaker and a clothing line.[5][6]
Awards and honors
- 2022 D&AD Wood Pencil Award for Advertising, Design, Craft, Culture and Impact[7]
- 2022 Webby Award for Advertising, Media & PR Fashion, Beauty & Lifestyle[8]
- 2022 Webby Award for Video Fashion & Lifestyle (Branded)[9]
- 2018 Digiday Award for Best In-House Content/Brand Studio
- 2017 Webby Award for Cultural Blog/Website[10]
- 2017 BoF 500, Business of Fashion[11]
References
External links
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