Prima (magazine)

Prima was first published in October 1982.^[1][2] It was founded by Axel Ganz.^[3] The magazine is part of Prisma Press, formerly a subsidiary of the German media company Gruner + Jahr.^[1][4] It is published by Prisma Press on a monthly basis.^[1][5] The company also owns other magazines, including Femme Actuelle and VSD.^[2]

Prima has its headquarters in Paris^[6] and features articles about everyday living^[6] and fashion, beauty, decor and cuisine.^[2] Gwendoline Michaelis was one of the former editors-in-chief of the magazine which adopted a new motto, "rejoignez la communauté des créatrices" (French: Join the community of creative women) in June 2012.^[7]

Vivendi acquired Prisma Media from Bertelsmann in 2020 and later the company spun-out its publishing operation (including Prisma Media and Prima) into Louis Hachette Group in 2024.^[8][9]

Editions of Prima were also launched in Spain and Germany.^[1][10] Its another edition was started in the United Kingdom in September 1986.^[11][12] The British edition was sold in 2000 to Nat Mags and is published monthly.^[13][14]

In 1991, Prima had a circulation of 1,211,000 copies.^[1] Its British edition is the first monthly magazine in the United Kingdom of which circulation rose to more than one million copies.^[11] In 1999, Prima was one of ten best-selling magazines in France with a circulation of 1,030,000 copies.^[15]

During the period between 2003 and 2004 Prima sold 692,633 copies in France.^[16] Its circulation was 686,000 copies in France in 2005.^[17] In 2007, the circulation of Prima was 529,000 copies in France and 290,000 copies in the United Kingdom.^[18] The magazine had a circulation of 477,389 copies in France and 289,058 copies in the United Kingdom in 2010.^[19] The British edition sold 260,550 copies during the first six months of 2012.^[20] Its circulation was 307,012 copies in France in 2014.^[21] The circulation of the British edition was 195,556 copies in 2021.^[22]