Special edition

The terms special edition, limited edition, and variants such as deluxe edition, or collector's edition, are used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints, recorded music and films, and video games, but now including clothing, cars, fine wine, and whisky, among other products. A limited edition is restricted in the number of copies produced, although in fact the number may be very low or very high. Suzuki (2008) defines limited edition products as those “sold in a state that makes them difficult to obtain because of companies limiting their availability to a certain period, quantity, region, or channel".^[1] A special edition implies there is extra material of some kind included. The term is frequently used on DVD film releases, often when the so-called "special" edition is actually the only version released.

Collector's edition may just be another term for special edition and limited edition products that include additional features or items that regular versions do not have. When referring to books, collector's edition products may refer to books in special limited and numbered editions, sometimes hand-bound, and signed by the artist and containing one or more original works or prints produced directly from their work and printed under their supervision. Whatever these extra features or items are, they must represent additional value to collectors of these products.

Limited-edition books are released in a limited-quantity print run, usually fewer than 1000 copies (much smaller than publishing-industry standards). Limited-edition books were introduced by publishers in the late 19th century.^[2]

The term also implies that no further additional printings of the book with the same design treatment will take place, unlike open-ended trade editions wherein further copies may be released in more print runs as the first and subsequent printings sell out.^[3]

Limited-edition books may also be numbered or lettered to distinguish in that set each book. For example, a numbered, limited book could have a marking such as "Copy 1 of a limited edition of 250 copies" or "1/250". Much less common is the lettered limited-edition book that could have denotations such as "1 of 26" or "1/26" or "A of 26" or "Copy A", etc. Sometimes a copy of a limited-edition book is stated as being "out of series": this is an unnumbered copy, often a review copy.

In some instances, the limited-edition version contains additional material not found in the mass-market (or trade) version of the book, such as tipped-in pages. Likewise, they are sometimes housed in slipcases.

Popular culture widely employs Special, Deluxe, Expanded and Limited Edition in marketing, releasing subsequent, improved versions of film DVDs, music, and video games. Companies widely use special editions and incremental improvements to sell the same products to consumers multiple times. This has been seen in the 10th Anniversary edition of Titanic, which simply consists of the first two discs of the previous Special Collector's edition, only with new packaging, and on CD with the 30 Year Anniversary Edition of Bob Marley's Exodus, which has exactly the same content as the original album, but in new packaging.^{[citation needed]}

In many cases, successful film releases have had items made in limited numbers. These "limited editions" usually contain the best DVD edition possible of a film with special items in a box set, sometimes containing items available only in the limited edition. Items marked thus are often (but not always) released for a shorter time and in lower quantity than common editions, often with a running number (e.g. "13055 of 20000") printed on the products to boost the rarity feel, as the company implies not to manufacture more. It is also common to have such items packaged with unique designs.

With the success of DVDs, special editions of films themselves (instead of just special editions of film DVDs) have also become fairly common. Sharing similarities with the concept of a director's cut (another long-suffering inflation-by-marketing term). These generally feature additional in-movie material. The material may be footage originally deleted from the final cut, or new digitally-created, interpolated content. Unlike true director's cuts, the directors may not have had part in such projects, such as in Superman II: The Richard Donner Cut, in which Richard Donner did not help create the new version, just supply the material.^[4] The Doctor Who television movie "The Five Doctors" was edited, recut, amongst various other changes, to make the "Special Edition" in 1999 for the first DVD release of the episode.

Limited edition prints, also known as LEs, have been standard in printmaking from the nineteenth century onwards. A limit to the print run is crucial, as many traditional printmaking techniques can only produce a limited number of best quality impressions. This can be as few as ten or twenty for a technique like drypoint, but more commonly would be in the low hundreds - print runs of over a thousand are regarded as dubious by the serious art market for original prints, even though with many techniques there is no loss of quality.

Edition sizes higher than about 500 are likely to be of print reproductions of paintings, of much less value, though some modern techniques blur this traditional distinction. As in other fields, the use of the concept has become largely driven by marketing imperatives, and has been misused in parts of the market. In particular, lithographic, photogravure, rotogravure, and giclee reproductions of prints, derived from photographs of an original print, which are most unlikely to have any investment value, are often issued in limited editions implying that they will have such value. These need to be distinguished from the original artist's print, carefully produced directly from his work, and printed under the artist's supervision.

In terms of musical albums, the term "deluxe edition" refers to a re-release of an album, generally a sufficient period after the initial release, featuring extra content related to the album. From the 2000s it has become commonplace for a deluxe edition to be released at the same time as the standard edition. The deluxe edition often includes some or all of the following: extra tracks; demo recordings of album tracks; live recordings of album tracks; alternate takes, mixes, or edits of album tracks; B-sides from album singles that did not appear on the album; DVD content, including music videos. These editions are commonly repackaged, with the new content on a second disc and many feature additional liner notes.

Also, some albums are initially released in two editions, a regular retail version and a "special" or "limited" version in distinctive packaging and often including extras such as a second disc, a video DVD, or liner notes expanded into a hardback book. Generally, the special package is only produced for the first pressing or a set number of copies - some are limited to only being sold at one chain of retailers. It is important to distinguish this from an expanded re-release, since those are generally available widely and for a long period of time.

Milking, or double-dipping,^[10] refers to the practice of releasing multiple editions of the same product (usually a CD, DVD, or Blu-ray), simultaneously or at different times, with the purpose of enticing consumers to buy more than one edition. This can be done with, for example, a special edition, a director's cut, an ultimate edition, and a collector's edition, sometimes with different features or supplementary material.

The consumer may be persuaded to purchase multiple editions, with the belief that the additional features or content will be worth paying for a product that is largely equivalent to one already owned.

• Artist's multiple
• Box sets
• Director's cut