Sportswashing

Using sports to improve reputations From Wikipedia, the free encyclopedia

Sportswashing

Sportswashing is a term used to describe the practice of nations, individuals, groups, corporations, or the government using sports to improve reputations tarnished by wrongdoing. A form of propaganda, sportswashing can be accomplished through hosting sporting events, purchasing or sponsoring sporting teams, or participating in a sport.[3][4]

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F1 in Bahrain is an example of sportswashing.[1][2]

At the international level, it is believed that sportswashing has been used to direct attention away from poor human rights records and corruption scandals.[5] At the individual and corporate levels, it is believed that sportswashing has been used to cover up vices, crimes, and scandals. Sportswashing is an example of reputation laundering.

Overview

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President Vladimir Putin holding the FIFA World Cup Trophy at a pre-tournament ceremony in Moscow on 9 September 2017

Internationally, sportswashing has been described as part of a country's soft power.[6][7][8][9] The first usage of the term "sportswashing" may have been applied to Azerbaijan and its hosting of the 2015 European Games in Baku.[10]

Gulf states accused of sportswashing have been the most vocal to push back against these claims, often arguing that they simply want to enjoy sporting events in their home countries, or to engage in new investments.[11][12] These accused parties often say that sporting boycotts and event relocation are both unfair to sporting fans and are ineffective in changing government policy. In the case of F1, the league has even argued that "the sport is better able to effect change by visiting these countries and holding them to commitments they have made that are legally binding."[13][unreliable source?][14][15] The 2018 FIFA World Cup held in Russia has been cited as an example to tackle the country's global reputation, which was low due to its foreign policy and the sporting event changed the focus of discussions to the success of the World Cup.[16]

Companies accused of sportswashing include Ineos's sponsorship of professional cycling's Team Sky (now the Ineos Grenadiers) in 2019,[17] and Arabtec's sponsorship of Manchester City F.C.[18]

A key characteristic of sportswashing is the very costly efforts parties must undertake as it is not just about getting the rights to an event but building the infrastructure to hold these games. For example, leading up to the 2022 FIFA World Cup the host country Qatar, the smallest country to ever host the World Cup, invested around $220 billion into luxury accommodations, expanded transport networks, and stadiums to prepare.[19] In March 2021, human rights organization Grant Liberty said that Saudi Arabia alone has spent at least $1.5 billion on its own alleged sportswashing activities.[20][21]

Hosting

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Basketball

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Philippine President Bongbong Marcos in a courtesy call with members of the FIBA Central Board on 28 April 2023 the day before the Drawing Ceremony.

Combat sports

Boxing

Mixed martial arts

The following were held in Saudi Arabia in 2024.

Cycling

Cricket

Association football tournaments

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Russia handing over the symbolic relay baton for the hosting rights of the 2022 FIFA World Cup to Qatar in June 2018
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Chelsea playing against Arsenal at Baku Olympic Stadium during the UEFA Europa League Final on 29 May 2019

Esports

Golf

Motorsport

Formula One

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Russian President Vladimir Putin congratulates Lewis Hamilton, the winner of 2014 Russian Grand Prix
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Azerbaijani President Ilham Aliyev awarding the 2019 Azerbaijan Grand Prix trophy to race winner Valtteri Bottas

Formula E

Grand Prix motorcycle racing

Rally

Touring car racing

Olympic Games

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The Summer and Winter Olympic games held in 1936 have been seen as sportswashing by the regime of Nazi Germany
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Fireworks over Fisht Olympic Stadium following the lighting of the Olympic Cauldron at the 2014 Winter Olympics.

Rugby Union

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Police officers guarding a barbed wire perimeter around Eden Park near Kingsland railway station in New Zealand during 1981 South African rugby tour.

Rugby Union tours involving South Africa during the Apartheid era:[94]

Tennis

Professional wrestling

Other events

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Paramount leader of China Xi Jinping attends the opening ceremony of 2019 Military World Games in Wuhan, China

Corporate sponsorship

Association football

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Luis Suárez wearing FC Barcelona jersey bearing Qatar Airways logo as sponsor

Australian rules football

Cycling

Golf

  • The Saudi Arabia's sovereign wealth fund, Public Investment Fund sponsored the LIV Golf in 2021. Human rights organizations criticized Saudi Arabia for sportwashing its image through the tournament. Human Rights Watch also wrote a letter to LIV Golf urging the league to adopt a strategy that would minimize the risk of reputation laundering by the Saudi Arabian government.[155]

Motorsport

Ownership

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Association football

Domestic teams:

Foreign ownership:

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Newcastle United fans celebrating the completed takeover of the team outside St James' Park on 7 October 2021

Basketball

  • Russian businessman Mikhail Prokhorov ownership of NBA team Brooklyn Nets. Prokhorov was known to be a close ally to Russian President Vladimir Putin. In 2017, Prokhorov sold the team which was alleged to have been a request from Putin.[183] The team was later bought by Hong Kong businessman Joe Tsai. Tsai was previously criticized for his praise of China's restrictions on personal freedoms and expressing his support of Hong Kong national security law.[184]

Cricket

Cycling

Motorsport

Other

By individuals

By nations

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Protest in front of the Chinese embassy in Prague against the 2022 Winter Olympics in Beijing. The banner reads, "Artificial snow, real genocide".
  • Kazakhstan has joined UEFA since 2002 and has also sponsored numerous sporting events in recent years.[196][197] Kazakhstan has been accused of being an authoritarian dictatorship due to its repression on dissidents and censorship of media, and that their UEFA membership association has also been under criticism as Kazakhstan has shared more commons with the authoritarian AFC than with more democratic UEFA due to the majority of Asian nations being authoritarian as contrast to European ones, which has gained headline after Kazakhstan become the first UEFA member after Belarus to send a national team (U-21) to play Russia since the invasion of Ukraine.[198][199][200] Additionally, FC Astana, a football project launched by the autocratic government of Nursultan Nazarbayev to gain foothold in Europe and justify its membership switch, was also seen as sportswashing.[201]
  • Myanmar has been recently allowed to host the 2022 AFF Championship and their clubs allowed to play home games in the 2023–24 AFC Cup despite grave human rights concerns in the aftermath of the Myanmar protests and massacres by the Tatmadaw on unarmed protesters.[202][203] Additionally, the AFC is also accused of sportswashing in support for the Tatmadaw, by denying the request of the Australian club Macarthur FC to play their away match against Burmese opponent Shan United F.C. in a neutral ground.[203]
  • UAE- In November 2021, the Emirates Culture and Tourism Department signed a multiyear partnership deal with the NBA, granting Abu Dhabi rights to host the preseason NBA games.Human rights groups questioned the deal, stating that the NBA was risking being complicit in the UAE's concerning human rights record. In February 2024, NBA also signed the multiyear global marketing partnership with the Emirates Airlines, making the airline an inaugural title partner of the NBA Cup. Emirates also became the first-ever referee jersey patch partner of the NBA. The league was questioned over the type of countries it was picking for alliance, including the UAE. The deals between the NBA and the UAE were criticized, citing the Emirates’ involvement in the Sudan civil war and its constant arms supply to the Rapid Support Force militia.Human Rights Watch stated that the UAE conducts high-profile sporting and other events in an attempt to portray an image of openness, while practicing zero-tolerance policy.[204][205][206][207]

See also

References

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