By now, you have likely read a great deal about the experience of using Apple's Vision Pro mixed-reality headset, which the company is positioning as the future of computing. There have been countless unboxings, teardowns, reviews, and even reports of damaged front screens. I encourage you to read my colleague Lauren Goode's excellent write-up about watching movies—and crying—with the headset on.
I've spent time with the Apple Vision Pro for almost a month now and dipped my toes into its many capabilities, from light gaming to late-night TV bingeing in bed. I even watched a 70-mm screening of 2001: A Space Odyssey in a theater and compared it to the experience in the Vision Pro to help determine the quality of the micro-OLED displays in Apple's headset. The optics are excellent, but Apple's technological prowess can't recreate the experience of watching the movie in an actual theater; the anxiety you feel from the Kubrickian dread pales to the physical effects of a theater's booming sound system and the build-up of electrified tension from fellow moviegoers.
My primary use for the Vision Pro has been work. It's the device's spatial computing features that appeal to me the most. After all, I'm the kind of guy to bring a portable monitor with me if I'm going to work out of a coffee shop. I love extra screens! The idea of a singular device that can replicate my at-home workstation and add multiple virtual screens, wherever I am, excited me the most.
But just the other day, after taking what felt like twice the amount of time I'd typically need to finish a task, only to have Safari freeze and refuse to let me move the virtual browser windows back to their original position, I peeled off the headset and said out loud, “I can't do this.”
I also can't get this quote from Steve Jobs out of my head as I've had the Vision Pro in my periphery over the last few weeks: “You've got to start with the customer experience and work backward to the technology. You can't start with the technology and try to figure out where you're going to try and sell it." The Vision Pro feels like Apple did exactly that—it started with a fantastic piece of technology and is now trying to figure out a way to market it.