33%
more efficient CPA
46%
increase in conversion rate
40%
increase in new customers
Challenge
To reach their goal of growing revenue and increasing customers at sustainable costs, Cider turned to Google Ads solutions to complement their social strategy.
Approach
GOALS: ACTION
Leveraging their vertical video assets, Cider built Video action campaigns on YouTube Shorts. They also combined in-market audience targeting with custom intent targeting to engage people most likely to convert. Finally, by defining add-to-cart as the campaign-level conversion goal, Cider expanded their remarketing lists at lower costs.
Products Used
Video action campaigns on YouTube Shorts
