How Veo increases sales and lowers lead costs with automation
Reduced cost per lead (CPL) by 20%
With automated lead-generation campaigns, Veo cut its social media CPL from $15 to $12, resulting in a 20% decrease in spending.
7.5% lead conversion rate
Automation helped leads accelerate through Veo's funnel by ensuring the team followed up while their interest is still piqued. As a result, its lead conversion rate increased to 7.5%.
Company headcount doubled in size
With the growing success of the lead management program and its impact on the company, Veo was able to double its employee headcount in just 1.5 years.
About Veo
- Company size: 200-500+
- Industry: Veo allows you to record sports games at any level, without a camera operator, with high-quality video and analytics to improve your performance.
- Location: Copenhagen, Denmark
Automation powers a faster sales cycle
Challenge
Each month, Veo generates thousands of new leads from social media and email. Manually migrating that data slowed down a lead’s journey through the sales process.
Solution
With a simple Zap, each lead’s data is automatically moved from Facebook, Instagram, or email to their CRM in real-time—no data entry required.
Results
Veo has saved thousands of hours of manual work and major costs since making the move to automatic data migration for its tens of thousands of new leads per month.
Zapier helps Veo keep it personal with tailored email nurtures
Challenge
Without automation, Veo’s marketing team was only able to build and maintain 10 email journeys—which meant they nurtured leads with generic email experiences.
Solution
Zapier connects Facebook and Instagram with their CRM, ActiveCampaign, to automatically sort each lead into one of the dozens of tailored email journeys.
Results
With all that saved time, Veo’s marketing team increased their unique email journeys to 50, which provides a more personalized experience based on a lead's country, sport, and role.
Seamless data migration empowers sales team
Challenge
Veo’s sales team struggled to get all the up-to-date details needed to have meaningful conversations with prospects—meaning they were consistently asking marketing for more info about leads.
Solution
When a new lead comes in from Facebook or Instagram, a Zap is triggered to move the contact’s data to Pipedrive. Additionally, Zapier updates the lead’s data, like their last marketing touchpoint, in real-time.
Results
Veo increased their conversion rate from social campaigns to 7.5%, by ensuring the sales team has all the real-time info they need to jump into conversations with warm leads faster.
Real-time language translation made easy
Challenge
Each time a lead submitted info in their native language, someone from the team had to translate it manually. This was time-consuming, caused errors, and slowed down the sales cycle for those leads.
Solution
With Translate by Zapier added to their Zap, every time a lead’s data automatically moved to their CRM, it’s also translated to English—no additional time needed.
Results
With this added step, a lead’s info stays accurate even when translated and there’s no delay to the Veo team being able to add them to their nurtures.
“With automation, we’re at the point where our sales team doesn’t need to ask us [the marketing team] questions all the time about different leads because they have access to all of the information needed.”
Lars Christensen
Social Ads Specialist at Veo
