Privacy policy

Dear Visitor (hereinafter, “You” or the “User”),

this Privacy Policy (hereinafter, the “Policy”) is provided by the company Audiencerate Ltd, having its registered office in 7 Bell Yard, London, WC2A 2JR, England, VAT No. and Fiscal Code No. GB115691515, registered with the Company Register of London under No. 8164319406 (hereinafter, “We” or the “Company”, or the “Controller”).

This Privacy Policy, in compliance with the applicable Privacy Regulations, explains how we collect personal data, for which purposes and what your rights are.

We take into the upmost account our users’ rights and protection of personal data. For any information related to this Policy, users may contact us at any time, using the following methods:

• By sending a registered letter with return receipt to the registered office of the Company:
  7 Bell Yard, London, WC2A 2JR, England
• By sending an e-mail to [email protected]

You can also contact our Data Protection Officer (RPD or DPO), by sending an e-mail to [email protected]

Audiencerate is a member of the Network Advertising Initiative (NAI), and we adhere to the NAI Codes of Conduct. To learn more about the NAI and the Code of Conduct please visit: http://www.networkadvertising.org/code-enforcement/code.

Digital advertising data processing

Our Company carries out the activity of digital advertising and we are a third party in relation to the website and/or a mobile app/website where you are coming from (the “Third Party Data Source”). Our role is to help advertisers in providing more relevant advertising to users: for example, a user that visits travel sites often, will be categorized in a “travel lover” group, in such way he will be served advertisements that could be interesting for him. Since, when you visit the Third Party Data Source, we install profile cookies on your browser and we may deliver some service with them; we hereby aim at explaining the processing of data that we perform. This personal data will be processed on the basis of the explicit consent provided by you as data subject. As explained below, you can withdraw the consent given to us or to other Third Party Data Sources.

We may also engage third party processors on the collection of your data, such as company providing user sync services.

Cross Device Linking and Cross App Advertising

We may also link multiple devices that you use, always in a pseudonymous way, also in partnership with technologies similar to cookies that may operate in environments that do not support cookies, like mobile applications. Our linking process could be done using cross-site, cross-browser and cross-platform technologies. This process links your activity between different websites, browsers and platforms.

Please note that we never directly collect personal data from mobile applications. When we process a mobile advertising ID, such as an Apple Advertising ID (IDFA) or an Android Advertising ID (GAID), we do it on behalf of partners that have authorized us by using our onboarding data process.

For more information about the type of personal data processed and how to opt out, please see our Cookies information below.

CDP service data processing

Our CDP platform provides the customer with a global vision of its users, creating complete and unified profiles from different available sources. In these cases we act as a data processor.

Audiencerate CDP is a customer data platform that allows the onboarding and management of first party data; the creation of a persistent and unified customer database that allows the customer to orchestrate and enrich it with compliant sources and that is accessible to other systems; the connection of information related to the same customer and its users and the storage of the information in the Customer Database to track behavior over time; the data extraction of audience segments and the sending to external systems; the activation of omnichannel campaigns via integrated platforms; and the achievement of knowledge leveraging data independence.

Types of data processed

For the provision of our services, we may collect and process your personal data.

In the case of digital advertising, we may get it by using cookies and identifiers. We process only pseudonymous data, and the data stored are limited to information collected about your visits on websites, your tastes, behavioral and positions. We may collect: a platform ID (an identifier that allow us to provide our services), IP address, URL visited (as the Third Party Data Source), time, hour and location, browser and browser version and Cookie ID of our platform’s partners.

Please, note that we will process your data with electronic instruments only, which means the use of automatized processes without any human intervention. Therefore, our employees and co-workers will never access the content of your personal data obtained by the cookies. However, certain employees and co-workers, who we have appointed as persons in charge of the processing, could make maintenance operations on IT systems that host your data. This will be executed without them having the possibility to access the IT system actual contents.

For the Audiencerate CDP, you our customers need to register with Audiencerate to obtain a user account and its personal area. Customers must then embed Audiencerate Code in any of their website, application, or other product, service or software or other data source from which they choose to send the data to the CDP for processing, in order to use the services. For this purpose, we may collect your identification data, contact data, personal characteristics data, behavioural or personality data, economic, financial and banking data.

Data Processing of our Website

We collect information about you when you contact us though the channels provided for this purpose, such as the register or contact form.

When you contact us through these channels, we will ask for your consent to obtain your email address, your mail, name and surname, your country and the type of company you work for.

All the fields marked with an asterisk (*) in the forms provided will be mandatory, the omission of any of them could lead to the impossibility of us being able to provide the services requested. You must provide truthful information, and it is forbidden to impersonate anyone or to use an alias or anonymous name.

In order to ensure that the information provided is always up to date and free of errors, you must notify Audiencerate as soon as possible of any changes to your personal data by sending an e-mail to the e-mail address [email protected].

Likewise, by clicking on the “I accept” (or equivalent) button incorporated in the aforementioned forms, you declare that the information and data you have provided are accurate and truthful.

We consider that all the data processed by Audiencerate has been provided to us freely.

In the event that the personal data provided is from a third person, you guarantee that you have informed them of this Privacy Policy and have obtained their authorisation to provide the data to Audiencerate for the purposes indicated above. You also guarantee that the information provided is accurate and up to date, and you are responsible for any direct or indirect damage or harm that may be caused as a result of non-compliance with this obligation.

Audiencerate acts as the controller of the personal data:

• Based on the management of the contractual or precontractual relationship, to provide you with the services you have requested and to attend to your requests for information, as well as to facilitate the exercise of your rights.
• Based on the existence of a legitimate interest:
  • To keep you informed about the products and services of Audiencerate, related to the products or services you have acquired and that may be of your interest.
  • To carry out periodic reviews of our services and carry out satisfaction surveys in order to evaluate and improve the quality of the service we provide.
  • To contact the client in the event that a possible fraud or identity theft is detected or there are well-founded suspicions.
• Based on the explicit, free and unequivocal consent that you give us at the time of collecting your data:
  • To carry out segmentation and profiling tasks according to your interests and through the analysis of the use of the offered services, such as browsing history, in order to adapt the offers and promotions to each client, offering personalized services and information.
  • To keep you informed about Audiencerate’s products and services.

Data transfers

The personal data could be stored on servers managed by third parties (for example, providers of IT systems) or managed by online marketing specialized subjects, acting as external data processors on the basis of a specific written appointment by the Company.

We hereby inform you that your personal data could eventually be transferred to Countries outside the European Economic Union that have not been granted an Adequacy Decision by the European Commission. In those cases, we take into the utmost consideration the security and protection of users’ personal data; therefore, we will implement the necessary contractual, organizational and technical safeguards in order to pursue an equivalent level of personal data protection as the one provided in the European Union.

Also, we may share your personal data with judicial or other government subpoenas, warrants, orders, or if we merge with or are acquired by a third party, or pursuant to bankruptcy proceedings.

Data retentions periods

Your personal data will only be stored when it is strictly necessary to carry out the purposes described in this Policy and never more than 90 days; or, in any case, for the protection of the right and interests of both, the users and the Company, and in order to comply with our legal obligations no longer than 12 months after the personal data is no needed for the above-mentioned purposes.

In the case of the CDP, the data included in the platform by the customer will be kept for as long as the contractual relationship with the customer is maintained, for as long as it is necessary to fulfill with our legal obligations and privacy standards or until the customer indicates that the data should be removed.

Your rights

In order to exercise your rights, or to obtain any other information or clarification in relation to this Privacy Policy, please contact the Company by means of:

• registered letter with return receipt to the following address: 7 Bell Yard, London, WC2A 2JR, England.
• sending an e-mail to the following address: [email protected]

We inform you that you will be able to exercise the following rights:

1. In case you are a European citizen and the General Data Protection Regulation (GDPR), applies to you, we inform you that you will be able to exercise the following rights:
   • The right to access to your personal data to know which are being processed and the processing operations carried out with them.
   • The right to rectify any inaccurate personal data.
   • The right to erasure of your personal data, where this is possible.
   • The right to request the restriction of the processing of your personal data.
   • The right to object to automated decision making.
   • The right to object to the processing of your personal data when the legal basis that enables us to process is the legitimate interest.
   • The right to the portability of your data, when the legal basis that enables us to process your data, ais the existence of a contractual relationship or consent.
   • The right to withdraw the consent granted to Audiencerate.
2. If you are a Californian consumer and the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) are applicable to you; we inform you that you may exercise the following rights:
   • The right to know what personal information is being collected and the right of access to such information.
   • The right to correct inaccurate personal information.
   • The right to know what personal information is sold or shared and to whom.
   • The right to delete your personal information, when possible.
   • The right to opt out of the sale of your personal information to third parties, through the cookies banner by clicking on "Do not sell my personal information" or by using the opt-out options indicated at the end of this policy.
   • The right to limit use and disclosure of sensitive personal information.
3. If you are a consumer in the state of Colorado and the Colorado Privacy Act (CPA) applies to you, you may exercise the following rights:
   • The right to opt out of the processing for purposes of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning a consumer. We inform you that this right may be exercise , through the cookies banner by clicking on "Do not sell my personal information" or by using the opt-out options indicated at the end of this policy.
   • The right of access.
   • The right to correction.
   • The right to deletion.
   • The right to data portability.
4. If you are a consumer in the state of Connecticut, and the Connecticut Act Concerning Personal Data Privacy and Online Monitoring (CTPDA) applies to you, you may exercise the following rights:
   • The right to confirm whether Audiencerate is processing your data and access such personal data.
   • The right to correct inaccuracies.
   • The right to delete your personal information, when possible.
   • The right to obtain a copy of your data.
   • The right to opt-out of the processing of the personal data for purposes of targeted advertising, the sale of personal data or profiling in furtherance of solely automated decisions that produce legal or similarly significant effects concerning the consumer. We inform you that this right may be exercise through the cookies banner by clicking on "Do not sell my personal information" or by using the opt-out options indicated at the end of this policy.
5. If you are a consumer in the state of Utah and the Utah Consumer Privacy Act (UCPA) applies to you, you may exercise the following rights:
   • Right to confirm whether Audiencerate is processing your data; and access to your personal data
   • Right to delete your personal data.
   • Right to obtain a copy of your data.
   • Right to opt out of the processing for the purposes of targeted advertising, or the sale of personal data. We inform you that this right may be exercise, through the cookies banner by clicking on "Do not sell my personal information" or by using the opt-out options indicated at the end of this policy.
6. If you are a consumer in the state of Virginia and the Consumer Data Protection Act (CDPA) applies to you, you may exercise the following rights:
   • The right to confirm whether or not Audiencerate is processing your data, and access to your personal data.
   • The right to correct inaccuracies in your personal data.
   • The right to your personal data.
   • The right to obtain a copy of your personal data.
   • The right to opt-out of the processing of the personal data for purposes of targeted advertising, the sale of personal data or profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer. We inform you that this right may be exercise, through the cookies banner by clicking on "Do not sell my personal information" or by using the opt-out options indicated at the end of this policy.

Additionally, if you believe that the processing of your personal data violates any of the applicable Privacy Regulations, you have the right to lodge a complaint before the competent Supervisory Authority.

We are dedicated to the security of your information. In order to prevent unauthorized access or unauthorized disclosure of personal data, we have undertaken appropriate technical and physical measures and management processes to safeguard and secure the information we collect from you.

We may update this Privacy Policy and its version/effective date to reflect changes to our data governance practices. If we propose to make any material changes, we will notify you by means of a notice on this page prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

Audiencerate Opt Out

In order to disable the first party profiling cookies, which means those installed directly by us, you can directly here:

NAI Consumer Opt Out

You can also use NAI Consumer Opt Out page to set your preference which will prevent Audiencerate or any other NAI member from creating interest data based on information collected from that browser.