Draft:Boozt

Submission declined on 19 November 2024 by Bonadea (talk).

This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.

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Declined by Bonadea 19 days ago. Last edited by Bonadea 19 days ago. Reviewer: Inform author.

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Comment: Awards that are not notable in themselves should not be included (and "Postnord logistics award" doesn't exactly inspire confidence!)
I think Boozt may well be notable, but the draft is rather one-sided, with lots of minor details about run-of-the-mill matters, and nothing about the well-publicised criticism from Arbetsmiljöverket a couple of years ago, for instance. The staff list is irrelevant in an encyclopaedia article, and most of it has no source – where does the info about how long people have been with the company come from? (It makes no difference, because again, those details don't belong in the draft.) bonadea contributions talk 21:26, 19 November 2024 (UTC)

Boozt (Boozt Fashion AB) is a Nordic Online Department Store headquartered in Malmö, Sweden. As of 2024 Boozt has the categories Mens, Women, Kids, Beauty, Sport and Home. It also owns the outlet Booztlet.^[1]

Founded in 2007, Boozt originally worked to boost online sales for clothing brands. However that model did not succeed and instead The Boozt Group was founded in 2011 and the strategy became buying own stock and building and owning IT infrastructure.^[2]

In 2024 Boozt had more than 3,5 million active customers and was active in more than 10 markets with +1000 employees in offices located in Sweden, Denmark, Lithuania and Poland.^[3]

Awards

Boozt has received several awards and been featured on various top lists, including:

Best logistics establishment in Sweden in 2017^[4]
PostNord Logistics Award in 2018^[5]
Biggest e-commerce in Sweden 2022^[6]
Biggest e-commerce in Sweden 2023^[7]
Biggest e-commerce in Sweden 2024^[8]

Technology

Starting as an outsourced operation, Boozt transitioned to an in-house tech model, developing an engineering team across multiple countries to support growth and innovation. Today, Boozt’s technology team consists of over 200 developers across branches in Sweden, Denmark, Lithuania, Poland, and Copenhagen’s Innovation Lab.^[9]

Boozt utilises AI to enhance efficiency across its operations, shipping around 7.3 million packages annually. With AI-driven image recognition, Boozt automates product categorization tasks, saving 800 hours of manual entry each year.^[10]

AI also forecasts demand to optimise staffing in their 88,000-square-metre warehouse, which handles over 20,000 packages daily.^[11]

Logistics

Boozt operates the largest AutoStore installation in the world, with 1,300 robots navigating 1.2 million compartments for goods. This highly automated infrastructure spans an 88,000-square-metre warehouse, employing 500 people and handling over 10 million distinct items.^[12]

Boozt has one warehouse called Boozt Fulfilment Centre that is located in Ängelholm, Sweden. Boozt chose to have one warehouse centrally located in Scandinavia for logistics and sustainability reasons.^[13]

In 2024 it was announced that Boozt would invest 500 million SEK to expand storage and throughput capacity over a three year period (2025-2027), aiming to cater for up to SEK 15 billion in net revenue.^[14]

History

2007: Founded in 2007 to boost brand sales online, Boozt initially outsourced all operations.
2011: Boozt relaunched with a new management team, in-house multi-brand strategy, and custom technology platform to control its value chain and customer experience.
2015: Booztlet is launched
2017: Boozt was listed on the Nasdaq Stockholm stock exchange
2020: Boozt was listed on the Nasdaq Copenhagen stock exchange

Locations

Malmö, Sweden: Boozt has its HQ in Hyllie, Malmö with around 500 employees.
Ängelholm, Sweden: The Boozt Fulfilment Centre is located in Ängelhom, Helsingborg and is a fully automated and environmentally optimised warehouse with more than 1,000 robots working together with around 500 employees. At this facility, packaging and returns are managed with the support of the world's largest AutoStore installation, and product images for Boozt's websites are captured in an in-house photo studio.
Copenhagen, Denmark: Boozt Innovation Lab
Aarhus, Denmark: Boozt Technology
Vilnius, Lithuania: Boozt Technology Baltics and Boozt Baltics
Poznan, Poland: Boozt developer office
Beauty by Boozt: Physical beauty shop in Emporia shopping mall in Malmö, Sweden
Booztlet: Physical store located in the Copenhagen Designer Outlet mall, Denmark

Key personnel

Hermann Haraldsson, CEO and co-founder: Been with Boozt since 2010
Jesper Brøndum, CTO and co-founder: Been with Boozt since 2010
Peter G. Jørgensen, CCO and co-founder: Been with Boozt since 2011
Mads Bruun Famme, CPO: Been with Boozt since 2012
Sandra Gadd, CFO: Been with Boozt since 2016
Sandra Joy Sahlertz, CHRO: Been with Boozt since 2012
Ronni Funch Olsen, CSCO: Been with Boozt since 2021

References

[1] ttps://www.euroman.dk/mennesker/hermann-haraldsson

[2] ttps://www.kingmagazine.se/hermann-haraldsson/

[3] ttps://markedsforing.dk/artikler/nyheder/boozt-runder-1-million-medlemmer-paa-230-dage/

[4] ttps://news.cision.com/boozt/r/boozt-ab-s-new-fulfilment-centre-wins-the-award-for-the-best-logistics-establishment-in-sweden-in-20,c2380188

[5] ttps://www.postnord.se/om-oss/nyheter-press-och-artiklar/2018/boozt-vinnare-av-postnord-logistics-award/

[6] ttps://www.breakit.se/artikel/35197/boozt-storst-bland-e-handlarna-omsatter-mest-i-sverige

[7] ttps://www.market.se/alla-nyheter/kartlaggning/sveriges-storsta-e-handlare-2023-ladda-ner-hela-250-listan-har/

[8] ttps://www.market.se/handelsplatser/digitala-handelsplatser/sveriges-storsta-e-handlare-2024-ladda-ner-hela-listan-med-250-bolag/

[9] ttps://bootstrapping.dk/boozts-rejse-jesper-broendums-vision/

[10] ttps://www.computerworld.dk/art/286675/boozt-anvender-kunstig-intelligens-til-at-hoeste-besparelser-men-begraenser-selv-brugen-med-saerligt-princip

[11] ttps://borsen.dk/nyheder/ai/modegigant-sender-73-mio-pakker-hvert-aar-ai-spiller-noglerolle

[12] ttps://www.vz.lt/prekyba/2024/09/12/boozt-vadovas-ilgalaikes-lenktynes-laimes-ne-fizine-o-e-prekyba

[13] ttps://www.elementlogic.net/us/2022/08/02/boozts-remarkable-growth-with-the-worlds-largest-autostore/

[14] ttps://view.news.eu.nasdaq.com/view?id=b9f9fc4bcf6e647e58826aa2b98f84373&lang=en&src=listed

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