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Mahindra Tractors

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Mahindra Tractors
Company typeDivision
IndustryAgricultural machinery
Founded2 October 1945; 79 years ago (1945-10-02)
Jassowal, Ludhiana, Punjab, India
Founders
HeadquartersMumbai, Maharashtra,
India
Area served
Worldwide
Key people
Anand Mahindra
(Chairman)
Dr. Anish Shah
(MD & CEO)[1]
Pratap Bose
(Chief Design Officer)
Products
  • Mahindra OJA
  • Mahindra YUVRAJ
  • Mahindra JIVO
  • Mahindra XP PLUS
  • Mahindra SP PLUS
  • Mahindra YUVO TECH +
  • Mahindra ARJUN
  • Mahindra NOVO
Production output
150,000 tractors/year
ParentMahindra & Mahindra
Subsidiaries
Websitewww.mahindratractor.com
Scale model of a Mahindra 475 DI

Mahindra Tractors is an Indian agricultural machinery manufacturer. It is part of the Mahindra & Mahindra corporation.[4] In 2010, Mahindra became the world's highest-selling tractor brand by volume. Mahindra's largest consumer base is in India. It also has a growing market in North America and Australia. The company is the largest tractor manufacturer in India[5] and has the capacity to build 150,000 tractors a year.[6]

Founded in 1947, Mahindra Tractors is a division within the Farm Equipment Sector (FES) of the Mahindra Group. Over the past 60 years, the company has developed over 390 tractor models and maintains a network of more than 1,200 dealers across India.[7]

Mahindra Tractors has received several national and state awards for its contributions to the agricultural machinery sector.[8]

History

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J. C. Mahindra, K. C. Mahindra, and Malik Ghulam Muhammad founded Mahindra & Mahindra in 1945, in Ludhiana, Punjab. The company initially started as Muhammad & Mahindra but was renamed Mahindra & Mahindra in 1948.[9] In 1947, Mahindra & Mahindra founded the Mahindra Tractor Company. In 1963, the company introduced its first tractor, the Mahindra B-275, as part of a joint venture with International Harvester.[10] This collaboration aimed to manufacture tractors under the Mahindra brand for the Indian market. Mahindra Tractors sells around 85,000 units annually, making it among the largest tractor manufacturers worldwide.[11] To expand in the Chinese market, Mahindra acquired a majority stake in Jiangling.[12] Since 1983, Mahindra Tractors has been a significant player in the market. In 1999, Mahindra acquired a 60% stake in Gujarat Tractors from the Government of Gujarat, and these tractors are now known as Trakstar. The company formerly known as MGTL, is now Gromax Agri Equipment Ltd.[13] In 2007, Mahindra acquired a majority stake in Punjab Tractors Ltd., which merged with Mahindra Tractors in 2009. The Swaraj brand name was retained and continues to be used for tractors in India.[14]

To expand its presence in the U.S. market, Mahindra USA announced a sponsorship in the NASCAR Nationwide Series with R3 Motorsports,[15] which is participating with a #23 Mahindra Tractors Chevrolet. The car was driven by Robert Richardson Jr.[16] With this sponsorship, Mahindra became the first Indian company to sponsor a car in NASCAR. In 2008, Mahindra sponsored the MacDonald Motorsports team, which ran the #81 car in the NASCAR Nationwide Series.[17] Mahindra later became a sponsor of Stewart-Haas Racing in the NASCAR Cup Series for driver Chase Briscoe.[18]

Products

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Tractors

  • Mahindra OJA
  • Mahindra YUVRAJ
  • Mahindra JIVO
  • Mahindra XP PLUS
  • Mahindra SP PLUS
  • Mahindra YUVO TECH +
  • Mahindra ARJUN
  • Mahindra NOVO

Mahindra operations

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Mahindra Tractors has its largest customer base in India and China, with significant presence in the Indian Subcontinent, United States, Australia, Serbia, Chile, Syria, Iran, and parts of African.[19] The company operates in China, North America, and Australia through its subsidiaries Jiangling, Mahindra USA, and Mahindra Australia.[12] In India, it also has a presence through its subsidiaries Mahindra Gujarat and Swaraj.[14][13]

Mahindra India

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Mahindra Tractors at a Showroom in 2012 near Chengalpattu in Tamil Nadu
Mahindra 575 Di at sunset over a sugar cane field, Tamil Nadu, India

Mahindra Tractors is a major tractor manufacturer in India, which is the largest tractor market globally.[20] It has been among the top sellers in the country since 1983. Its major sales occur in Gujarat, Haryana, Punjab, Maharashtra, and the southern states. In Gujarat, it operates under the name Mahindra Gujarat,[13] and in Punjab, it is branded as Swaraj. In 1999, Mahindra acquired Gujarat Tractors from the Government of Gujarat and later purchased a 64.6% stake in Swaraj in 2004.[14]

In 2011, Mahindra Tractors began manufacturing 15HP tractors under the brand name Yuvraj in Rajkot.[21][22] The facility was established as a joint venture between Deepak Diesel Pvt Ltd and Mahindra & Mahindra,[23] with a maximum production capacity of 30,000 tractors per year.[24]

Mahindra USA

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Mahindra 3616 HST MFWD is a Four wheel drive tractor sold in USA

In 1994, Mahindra entered the American market as Mahindra USA, establishing a sales and service network across the country. As a subsidiary of Mahindra Tractors, Mahindra USA manages sales in North America.[25] The company operates five assembly plants in the United States: one at its North American headquarters in Houston, Texas; another in Marysville, California; and one in Chattanooga, Tennessee. In August 2012, Mahindra USA opened a fourth assembly and distribution center in Bloomsburg, Pennsylvania, followed by a fifth center in Lyons, Kansas, in 2014.[26]

While Mahindra manufactures its own tractors, it also sources some models from other producers. For the U.S. market, Mahindra obtains certain tractors from Tong Yang Moolsan, a tractor manufacturer based in South Korea.[20][27][28]

Mahindra Australia

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Based in Brisbane, Mahindra Australia is a branch of Mahindra & Mahindra Ltd. In 2005, the company entered the Australian market with the launch of its assembly & customer support centre in Acacia Ridge, QLD.[29] Currently, the company's products are sold and serviced by 40 dealers throughout Australia. Mahindra Australia is also responsible for sales in New Zealand and the rest of Australasia. The Company's products are distributed in Fiji by Carpenters Motors.[29] In Western Australia and South Australia, Mahindra tractors are distributed by McIntosh Distribution.

Mahindra Australia, based in Brisbane, is a subsidiary of Mahindra & Mahindra Ltd.[30] The company began operations in Australia in 2005 with an assembly and customer support center in Acacia Ridge, Queensland.[31] Mahindra’s products are available through a network of 40 dealers across Australia.[32] The company also oversees sales in New Zealand and other parts of Australasia.[33] In Fiji, Carpenters Motors manages the distribution of Mahindra products, while McIntosh Distribution handles distribution in Western Australia and South Australia.

Mahindra China

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In 2004, Mahindra acquired an 80% stake in Jiangling Tractors Company from Jiangling Motors in China for $8 million, renaming it Mahindra (China) Tractors Company Limited (MCTCL).[34] In February 2009, Mahindra formed a joint venture by purchasing stakes in Jiangsu Yueda Yancheng Tractors Company Limited from Jiangsu Yueda Group, which was later renamed Mahindra Yueda Yancheng Tractors Company Limited (MYYTCL). In 2012, Mahindra consolidated its Chinese ventures by acquiring 88.55% of MCTCL from Mahindra Overseas Investment (Mauritius) Company Ltd., making it a subsidiary of MYYTCL.[35]

After operating for over five years, Mahindra sold its 51% stake in the joint venture with Jiangsu Yueda Group for ¥82 million. The company announced plans to establish independent operations in the Chinese market.[36]

Brands

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  • Mahindra India
    • Swaraj
    • Trakstar - Gromax Agri Equipment Ltd.
  • ITMCO-Mahindra
  • Jiangling
    • FengShou
    • Lenar
  • Mahindra Agribusiness - founded in 2000 to incorporate the entire food chain.[37]

Mahindra assembly plants

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Domestic (India)

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Mahindra Australia

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United States

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Africa

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Mahindra Gambia tractor, Bijagos Archipelago, Guinea-Bissau, tractor was made in Gambia plant.

Competitors

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Awards and recognition

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In 2003, Mahindra & Mahindra's Farm Equipment Sector (FES) was awarded the deming application prize.[39] In 2007, Mahindra received the Japan Quality Medal, awarded to organizations for total quality management.[40]

References

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  1. ^ "Mahindra appoints Anish Shah as the MD and CEO, effective from April 2". Livemint. 26 March 2021. Retrieved 12 July 2021.
  2. ^ "M&M hikes stakes in Sampo Rosenlew Oy to 100%". Business Standard. 18 July 2022.
  3. ^ "Mitsubishi Agricultural Machinery and Mahindra announce start of their strategic partnership". 1 October 2015.
  4. ^ "Farm Equipment Manufacturers | Farm Equipment | Tractor Equipment Manufacturers". Mahindra. Retrieved 3 January 2011.
  5. ^ "Farm Tractors | Agricultural Tractors | Mahindra Tractors". Mahindra. Retrieved 3 January 2011.
  6. ^ "Over view" (PDF). www.mahindra.com. Retrieved 16 April 2021.
  7. ^ "Mahindra Tractors celebrates 60 year legacy with 'Desh ka Tractor' unveiling - ET Auto". ETAuto.com. 4 July 2024.
  8. ^ Barve, Dipti (22 July 2022). "Mahindra 575 DI XP Plus wins Indian Tractor of the Year 2022 at ITOTY Awards - Agro Spectrum India". Agro Spectrum India. Archived from the original on 21 September 2023.
  9. ^ "Oldest Indian billionaire, champion of education: Who was Keshub Mahindra?". Business Standard. 12 April 2023. Archived from the original on 26 September 2024.
  10. ^ "Mahindra Tractors crosses 3 million production milestone". Autocar Professional.
  11. ^ "Mahindra Australia". Mahindra Australia. 27 September 2007. Archived from the original on 9 July 2012. Retrieved 2 July 2012.
  12. ^ a b Chandani, Madhav A (19 August 2008). "M&M Acquires 51% Stake in Chinese Firm For $26 Million". VCCircle.
  13. ^ a b c Thakkar, Ketan (28 August 2017). "M&M to introduce third tractor brand Trakstar, targets 30-50 hp market - ET Auto". ETAuto.com.
  14. ^ a b c Madhavan, N. (6 December 2012). "How Punjab Tractors is giving Mahindra & Mahindra a run for its money". Business Today.
  15. ^ "Mahindra Tractors sponsors NASCAR's Stewart-Haas Racing and No. 14 Ford Mustang". Autocarpro. 12 December 2021.
  16. ^ Khan, Faisal (6 April 2009). "Mahindra USA Sponsors NASCAR Nationwide Series". MotorBeam.
  17. ^ "Mahindra USA Sponsors NASCAR Nationwide Series". Motorbeam.com. 6 April 2009. Retrieved 3 January 2011.
  18. ^ "Mahindra Partners with Chase Briscoe, Stewart-Haas Racing". 10 December 2021.
  19. ^ "Agricultural Tractors | Farm Equipment Manufacturers - Mahindra Tractors". Mahindratractorworld.com. Archived from the original on 19 December 2010. Retrieved 3 January 2011.
  20. ^ a b "Mahindra Tractor - Compact tractors, utility tractors, farm tractors, ag tractors, attachments, implements & farm equipment - all built tough!". Mahindrausa.com. Retrieved 3 January 2011.
  21. ^ Dave, Vimukt. "M&M launches new Yuvraj 215 NXT in Rajkot". Archived from the original on 14 August 2014.
  22. ^ Das, Sohini. "Farmers' 'Sanedo' up against M&M's Yuvraj". business-standard. Archived from the original on 15 December 2017.
  23. ^ "Mahindra launches tractor for small farmers". DNA India. 29 March 2018.
  24. ^ Batheja, Mohit. "Mahindra Tractor - 7 Qualities that you need to know". Journal. Retrieved 21 February 2025.
  25. ^ "Mahindra tractors emerging as a major player in US". The Economic Times. 6 September 2012. ISSN 0013-0389.
  26. ^ "M&M opens fourth tractor assembly unit in N America". Autocar Professional.
  27. ^ Kumar, V Phani. "M & M To Set Up 2nd Tractor Plant In Us". Business Standard. Archived from the original on 4 July 2018.
  28. ^ "M & M Plans High-Power Tractors". Business Standard. 28 January 2013.
  29. ^ a b "> About Us > About Mahindra Pacific". Mahindra Australia. Archived from the original on 14 July 2011. Retrieved 3 January 2011.
  30. ^ "Mahindra launches SUV XUV700 in Australia". Autocar Professional.
  31. ^ Baggonkar, Swaraj (13 August 2017). "Aussie Cricketer Matthew Hayden Now A Director On Mahindra Automotive Australia". Moneycontrol. Archived from the original on 19 January 2021.
  32. ^ Chandrasekhar, Prabodh. "M&M to rev up Aussie tractor mart". Rediff.
  33. ^ Mukherjee, Sharmistha (4 October 2023). "Mahindra readies its vehicles to go deeper into world markets". The Economic Times. ISSN 0013-0389.
  34. ^ "M&M inks deal for Jiangling Tractors". Business Standard India. Press Trust of India. 24 December 2004.
  35. ^ Thakkar, Ketan (16 July 2012). "Mahindra & Mahindra to consolidate two Chinese tractor JVs into one". The Economic Times.
  36. ^ "Mahindra exits its Chinese tractor JV". The Times of India. 15 August 2017.
  37. ^ "Agribusiness". Mahindra. Retrieved 3 January 2011.
  38. ^ "China Tractors | Mahindra USA". Mahindra. Retrieved 3 January 2011.
  39. ^ "The Hindu Business Line : M&M; unit receives Deming award". www.thehindubusinessline.in. Archived from the original on 1 October 2012.
  40. ^ "Mahindra's FES wins Japan quality medal". Business Standard. 5 February 2013.
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