The Flow (website)
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The Flow is a Russian music and entertainment site surrounding hip-hop culture, founded in 2014.
History
[edit]On 2 June 2014, the former team of Rap.ru launched the site The Flow as the main media site for rap and everything, especially with what's popular among Russian youth.[1][2]
In 2017, editors of The Flow released a show on their YouTube channel called "Russian rap in first person". The first guest on the show was rapper Vitya from the group "АК-47".[3]
In 2019, The Flow and label Universal Music Russia launched a competition for rappers, with the main prize being a music video consisting of a budget for fifteen thousand dollars. The judge of the competition was rapper Vladi of "Kasta".[4]
Management and employees
[edit]Editors:[5]
- Ruslan Munnibaev (Moscow) (2014—present)
- Aleksei Gorbash (Minsk) (2014—2021)[6]
- Nikolai Redkin (Moscow) (2014—2020)[7]
- Andrei Nedashkovskiy (Kyiv) (2014—present)
- Kirill Busarenko (Vladivostok[6]) (2018—present)
Statistics
[edit]According to the Internet company Alexa, in November 2020, The Flow was rated among the 30 thousand most popular sites on the Internet.[8]
Other projects
[edit]In 2014, chief editor Andrei Nikitin became editor-in-chief of the Moscow-based journal Time Out,[9] later becoming the section editor of "Music" on the site Afisha Daily,[10] and also becoming a judge on the Jager Music Awards, where he has been getting help from Lesha Gorbash & Nikolai Redkin.[11]
On 24 July 2017, Andrei Nikitin gave a lecture at the summer cinema "Музеон" on "how rap in Russia went from a marginal genre into the youth mainstream".[12][13]
References
[edit]- ^ "The Flow отвечает на вопросы читателей (2 июня 2015 года)". the-flow.ru. Archived from the original on 2020-10-31. Retrieved 2020-11-28.
- ^ "О проекте The Flow". the-flow.ru. Archived from the original on 2020-11-26. Retrieved 2020-11-28.
- ^ "Редакция The Flow запустила шоу «Русский рэп от первого лица» (автор: Егор Беляков) (24 августа 2017 года)". daily.afisha.ru. Retrieved 2020-11-28.
- ^ "Сайт The Flow и лейбл Universal запустили конкурс для рэперов (11.10.2019)". 34mag.net. 11 October 2019. Archived from the original on 2021-01-26. Retrieved 2020-11-28.
- ^ "Редакция The-Flow". the-flow.ru. Archived from the original on 2020-12-02. Retrieved 2020-11-28.
- ^ a b "Леша Горбаш: открытое интервью с редактором The Flow". 34mag.net. 2018-04-14. Archived from the original on 2020-12-04. Retrieved 2020-11-28.
- ^ "«Хороший редактор всем недоволен»: интервью с Колей Редькиным". 34mag.net. 2019-03-27. Archived from the original on 2020-12-05. Retrieved 2020-11-28.
- ^ "the-flow.ru Competitive Analysis, Marketing Mix and Traffic - Alexa". alexa.com. Archived from the original on 2020-06-19. Retrieved 2020-11-28.
- ^ "Jager Music Awards - Эксперты". timeout.ru. Archived from the original on 2019-12-02. Retrieved 2020-11-28.
- ^ "«Arcade Fire — это как Юрий Антонов»: музыканты и промоутеры о Primavera Sound (4 июня 2014 года)". daily.afisha.ru. 4 June 2014. Archived from the original on 2021-05-12. Retrieved 2020-11-28.
- ^ "Jager Music Awards - Эксперты". jagermusicawards.net. Archived from the original on 2020-11-26. Retrieved 2020-11-28.
- ^ "18 главных премьер, концертов, выставок и лекций недели в Москве (24 июля 2017 года)". daily.afisha.ru. Archived from the original on 2020-10-27. Retrieved 2020-11-28.
- ^ "Как рэп в России из маргинального жанра превратился в молодежный мейнстрим (автор: Андрей Никитин) (24 июля 2017 года)". youtube.com. 24 July 2017. Retrieved 2020-11-28.