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Founded in 1994, Ink Global is a global media company connecting companies with travelers; with a particular specialty in travel, inflight magazines and Targeted Advertising for luxury and retail brands. Clients include CNBC, easyJet and Ryanair. In addition, Ink is is involved in APEX and runs the Airline Retail Conferences and China Travel Retail. In November 2009, Ink was ranged by the Wall Street Journal as the world’s biggest producer of inflight magazine, pulling it up to the world’s leading global media company in this particular domain.[1]

Overview

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In 1994, Simon Leslie, Ink Group Publishing Director, and Michael Keating, Executive Creative Director, founded Ink to service two small airlines – one in the Middle East and the other in Africa. Jeffrey O’Rourke, current Ink Chief Executive, for his part, founded eSubstance in 2000[2], an online-offline content publishing company, acquired Ink in 2004 to create the company as it stands today.

In the past 16 years the company has grown, such that The Sunday Times referred it on 2008 as part of the top 100 firms which has grown the most rapidly[3]. Indeed, today Ink is handling over three dozen titles for carriers from 17 countries[4]. Moreover, Ink has approximately 300 staff and offices in London, Singapore, New York and Atlanta. The Wall Street Journal revealed that Ink's efficiency comes from running many titles from each of its four offices, sharing overhead expenses and developing a common culture of selling ads across borders.[5]

Like most other airline-magazine publishers, Ink bears all the costs of producing the magazines and pays airlines an amount tied to passenger traffic and the carriers' markets. Most of all, it appears that Ink encourages its editors to be creative. [6]

Work

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Publishing

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Ink’s portfolio comprises of over 40 magazines produced in 17 languages across Europe, the US and Central America, Africa, Asia, Asia Pacific and the Middle East; and also sells advertising in over 100 countries. Ranging from magazines, retail catalogues, entertainment guides, websites and apps.[7]

Moreover, Ink manages and sells media space on headrest covers, table trays, menus, timetables and seatbacks for many airlines.

Advertising

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Besides the magazines, Ink sells dynamically generated advertising on print-at-home boarding passes, smartphone boarding passes, web pages and confirmation emails. Advertising is automatically chosen and delivered according to parameters such as destination, origination, male/female, business/economy class and passenger nationality.[8] In addition Ink offers its clients electronic versions of onboard magazines, “eMagazines”, bespoke websites and content tailored for Smartphone and iPad applications.

Conferences and Events

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Twice a year, Ink produces ARC, the Airline Retail Conference, which brings together airlines, inflight retail concessionaires and brands that wish to market their products to travelers. The event is held in Europe in July and in Asia in February. Ink also produces the ARC companion publication and show directory, Airline Retail News.

Finally, Ink produces the Airline Passenger Experience Media Platform in association with APEX.

Clients

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List of Ink’s clients, sorted by geographic areas:

The Americas

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Asia

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Europe

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Middle East

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Africa

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Awards

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List of awards Ink has won during the past few years:

2011

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Eddie & Ozzie Awards

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  • Gold: "Street Fighter", Hemispheres
  • Silver: June 2010 issue, Indwe

NATJA

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  • Gold: "3 Perfect Days", Hemispheres
  • Gold: October 2010 cover, Hemispheres
  • Silver: "Hive Minded", Hemispheres
  • Silver: April 2010 issue, Go

2010

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The Davey Awards

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  • Gold: "Crazy Tourist", Hemispheres
  • Silver: "Street Fighter", Hemispheres
  • Silver: Cover, August 2009, Hemispheres
  • Silver: "Picking a Wiener", Go

Creativity 40

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  • Platinum: "Indie Bookstores", Go
  • Honourable Mention: "Call of the Wild", Go
  • Honourable Mention: "Spice Island", Go
  • Honourable Mention: Cover, December 2009, Hotline
  • Honourable Mention: Istanbul-Tehran illustration, J

Communication Arts

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  • Winner: "Street Fighter", Hemispheres
  • Winner: "Call of the Wild", Go

The Communicator Awards

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  • Silver: Magazine Cover, November 2009, Hemispheres
  • Silver: Overall Design, October 2009, Hemispheres
  • Silver: "Finder’s Keepers", Hemispheres
  • Silver: "Another Day at the Office", Go

Magazines Publishers Association of Singapore

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  • Bronze: Best Contract Magazine, Connect

2009

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North American Travel Journalists Association

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  • Winner: Best Inflight Magazine, September 2009 issue, Go
  • Winner: Best Historical Feature, MyMidwest
  • Winner: Best Travel Series, Hemispheres

The 5th Davey Awards

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  • Gold: Cover, June issue, Hemispheres
  • Gold: Multi-page design, Hemispheres
  • Gold: Art direction – Danica Patrick, Go
  • Silver: Single page design, Hemispheres
  • Silver: Art direction – Jenna Fischer, Go
  • Silver: Art direction – Maya Riviera, Go

Creativity 39 Awards

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  • Magazine Cover, November 2009, Hemispheres Platinum: "Another Day at the Office", Go
  • Gold: "Ski Lessons", MyMidwest
  • Silver: "Shifting Gears", Go
  • Silver: "Close Encounter", Go
  • Silver: "Family Portraits", MyMidwest
  • Honorable Mention: "The Real Maya", Go

PATA Gold Awards

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  • Gold award: “Paths to the Past”, Jetstar Asia, Travel Journalism – Travel Photograph category

MPAS Awards

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Best front cover design
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  • Winner: Fah Thai
  • Runner-up: Connect
  • Runner-up: Jetstar
Best cover/feature story
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  • Winner: "The Other Woman" (Jetstar)
  • Runner-up: "Trabant Trek" (Fah Thai)
  • Runner-up: "The Frightener" (Mandala)

2008

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Asia Travel & Tourism Creative Awards

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  • Silver award: "Behind the Masskara" (Smile)
  • Bronze award: "Bali by Design" (Mandala)

Create Awards

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Silver Award
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  • “Route 66" (Go)
  • “Lost & Found” (Go)
  • Sneaker Page (Go)
  • Milwaukee Wine Bars (MyMidwest)
  • “Light Waves” (Go)
  • Athlete Interview (MyMidwest)
  • “What It’s Like” (Go)
Best of Category
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  • Wedding Cakes (MyMidwest)

Creativity Awards

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  • Silver award: “Lost & Found” (Go)

2007

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Pearl Awards

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  • Cruising the coast (Sights)DESIGN | Best Overall | Less than 50,000 Silver Award to JetStyle published on behalf of MAXjet

Create Awards

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Best of Category Winners
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  • Wedding Cakes (MyMidwest)
  • Editorial Design, Magazine Full Page – Lighten up (Sights)
Best of Industry Winners
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  • Editorial Feature Story – A long way from anywhere (CNN Traveller)
Gold Winners
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  • Editorial Design, Magazine Spread/Multipage – Cruising the coast (Sights)
  • Chili (bTHERE!)Editorial Design, Magazine Cover – Chili (b.There!)
  • Editorial Design, Magazine Cover – Spoon (b.There!)
  • Editorial Feature Story – Sweet smell of excess (CNN Traveller)
  • Editorial Feature Story – On a wing and a dare (easyJet magazine)
  • Editorial Feature Story – Ticket to the killing fields (CNN Traveller)
Silver Winners
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  • Editorial Design, Magazine Cover – Flapper girl (Voyager)
  • Editorial Design, Magazine Full issue – Citystreet (jetStyle)
  • Editorial Design, Magazine Full issue – Window (jetStyle)
  • Editorial Feature Story – Signed, sealed, delivered (Voyager)
  • Editorial Feature Story – High, higher, highest (Gulf Life)

Creativity Awards

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Gold Award
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  • Editorial Design, What it’s like (Go)
  • Editorial Design, Hip Strip District (My Midwest)
  • A long way from anywhere (CNN Traveller)
  • Magazine Design, Cover My Midwest Magazine "The Sound of Music" Cover
  • Illustration, News & Editorial – High, higher, highest (Gulf Life)
  • Illustration, News & Editorial – A Jetsetter’s Guide to Stag Nights (JetAway)
Silver Award
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  • Editorial Design, Managing Motivation (Go)
  • Editorial Design, Cruising the coast (Sights)
  • Editorial Design, High, higher, highest (Gulf Life)
  • Magazine Design, Cover, easyJet Inflight – August 06 Cover
  • Magazine Design, Interior, voyager – February 07 Full Issue Design
  • Photography, Magazine – CNN Traveller – Nov-Dec 06 Photography
  • Photography, Magazine – b.spirit! – L’Afrique Preservee
  • Photography, Magazine – Fah Thai – City of Dreaming Spires Photo
Merit Winner
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  • Magazine Design, Interior – Go Magazine July 2007
  • Magazine Design, Interior – My Midwest Magazine July-August 2007
  • Magazine Design, Interior – ATA Sights July-Sept. 2007
  • Magazine Design, Interior – Gulf Life – July 07 Full Issue Design
  • Magazine Design, Interior – jetStyle – Summer 07 Full Issue Design
  • Photography, Magazine – Smile – Old Manila Photo
  • Photography, Magazine – Fah Thai – X Marks the Spot

Davey Awards

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  • 1 Gold (ATA – Cruising the Coast)
  • 1 Silver (Midwest – Four Profiles in Courage)

PATA Gold Awards 2007

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  • Travel Journalism, Travel Photograph – Smile, Old Manila Photo, Lester V Ledesma


References

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  1. ^ http://online.wsj.com/article/SB10001424052748703819904574555701528290902.html
  2. ^ http://bizzy.co.uk/uk/03829537/esubstance
  3. ^ http://www.tenuk.com/Content/PDF/news_0014.pdf
  4. ^ http://www.moodiereport.com/document.php?c_id=0&doc_id=29691
  5. ^ http://online.wsj.com/article/SB10001424052748703819904574555701528290902.html
  6. ^ http://online.wsj.com/article/SB10001424052748703819904574555701528290902.html
  7. ^ http://www.businesswire.com/news/home/20120112005499/en
  8. ^ http://www.businesswire.com/news/home/20120112005499/en
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