BENTLEY X IT'S A LIVING
The new Bentayga is the embodiment of Bentley’s modern design language. From its bold, radically evolved exterior, to its exquisitely crafted cabin, the new Bentayga was designed to inspire extraordinary journeys – on the road, or in this case, on a canvas.
In the design of the new Bentayga, ‘It’s A Living’ found both a correlation to his artistic aesthetic and inspiration for the content of his Art in Motion original. As his work is created with the purpose of generating messages positivity, the beauty and functionality of the new Bentayga’s headlamps were the ideal source of inspiration. Beyond their contribution to the luxury SUV’s stunning front end, the distinguished, crystal-cut design emits light from every angle, a feature the artist interpreted in his work as a message of creating brighter path forward.
Articulated with the modern simplicity and thoughtfully crafted detail found in both the Bentley range and the portfolio of ‘It’s A Living,’ “Light the Way” brings the adventurous spirit of the new Bentayga to life in color and type.
In collaboration with: Secret Walls
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