The two-acre slice of Hook Park in Charlestown that was recently home to Boston's Wicked Haunt Fest has been transformed into a winter wonderland by the same creative team.
Boston’s Winter Fest, which debuts Friday, Dec. 6, at 3pm, has similar elements to other holiday festivals like Snowport and SoWa Winter Festival—seasonal food vendors, elaborate decor, local shopping—with an interactive bent. Families can ice skate on the pop-up rink, kids can meet Santa on weekends and see inside his workshop, and visitors can catch live music and performances on the central stage. A vendor village, meanwhile, is mostly populated by local Charlestown businesses.
Photograph: Celina Colby
Of course, there are plenty of photo opportunities, as well. The 32-foot Christmas tree onsite is affectionately dubbed “the tree you can see from 93,” and founder Carl Rugato even hopes to orchestrate snowfall most evenings.
“I’m going for that awe moment when you walk in the gate,” says Rugato, creative director and a Lynnfield native who conceptualizes these immersive experiences at Hood Park. “Kids’ reactions are, like, gold for the soul. When you see a kid light up,” all the effort that went into setup is worth it, he says.
You’ll walk through a massive lit-up castle complete with a blue, Cinderella-style carriage. Nearby, a small, greenery-laden structure with built-in mistletoe encourages date-night smooches. There is a Veuve Clicquot-sponsored Après Ski Gondola Lounge and a heated Bent...