Whether tried-and-true or new on the scene, these cleansers, moisturizers, and more won Allure readers' votes this year.
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E.L.F. Cosmetics Power Grip Primer
You don't want your face to stick to random surfaces, but you do want your makeup to stay put for hours on end and that's exactly what E.L.F. Cosmetics Power Grip Primer delivers.
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Readers told us their crowning glories would be a little less glorious without the help of these brilliant formulas and tools in their hair routine.
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Alix Earle (@alixearle)
Alix Earle's balance of aspirational glamour and relatable realness has the 23-year-old garnering views, likes, and shares on TikTok and beyond.
Your fellow readers are ready to guide you to the lipstick, foundation, and nail products that will meet your makeup needs. Some brands even scored more than one win.
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Prequel
Prequel's face and body formulas are winning a place in countless regimens for their focused solutions, gold-standard ingredients, and an approach that marries common sense with uncommon elegance.
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This year's top innovations in hair, skin, body, and makeup have a few things in common—starting with just how much they impressed Allure readers.
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Dyson Supersonic Dryer
Yes, the Dyson Supersonic hair dryer will set you back four big bills, but it will also launch your blowouts into the future with advanced, unmatched technology.
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Prepare to be unbothered, moisturized, happy, and in your lane with the products that wowed our readers from the neck down. (Okay, and one above the neck, too.)
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Bath Product
Dr Teal's Menstrual Relief Foaming Bath with Herbal Plant Complex & Essential Oils
Vaseline Original Healing Jelly
Price alone doesn't make something a steal, value does—and since Vaseline Original Healing Jelly is perhaps the most versatile multitasker in all of beauty, it's hard to name any product that’s more of an MVP.
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These phenomenal formulas have helped them bubble (sulfate-free) to the top of readers' must-buy lists, impressing even those who don't usually ride the clean train.
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Clean Shampoo & Conditioner
SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo & Conditioner
