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Before, if you wanted to buy Proactiv products, you had to get really old school and order off an infomercial or go to the company's website. (Though, TBH, we love those celebrity ads. Katy Perry FTW.) But starting today, Proactiv will sell their cult-favorite skin-care system at Ulta Beauty stores across the country, according to a report published in WWD. Yes, we're just as excited as you are. If for some reason the skin-care brand fell off your radar since your more acne-prone youth, it's worth taking a second look. Proactiv is one of the most popular acne-treatment brands in the U.S. for very good reason. Like you, the brand has evolved since its adolescence, offering innovative new products, and it still has clean, simple packaging that makes for a pretty sink situation.
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In Ulta stores and on ulta.com, you’ll find the beloved 3-Step System as well as individual products from the line, including two of our favorites: Makeup Cleansing Wipes and
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Products retail for $20 to $100.
Ulta is also carrying X Out, Proactiv’s little-sister brand, but it's exclusively available online. X Out products, which cost between $24 and $80, are marketed to teens but are stellar for adult skin, too. We love the max-strength Spot Corrector for the occasional hormonal zit. It contains six percent sulfur—major power in a tiny little tube. There's also the Shine Control moisturizer, which softens your skin without clogging your pores. Who says that's a teen-only problem? Definitely not us.
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Even though the Proactiv line is now available in stores, those amazing Jessica Simpson/Adam Levine/Katy Perry infomercials will live on in our hearts forever.
Now, watch Teni Panosian's morning skin-care routine:
