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Digital Culture
MrBeast said if his mental health was a priority he 'wouldn't be as successful'
MrBeast told a podcast host that success meant sidelining his mental health. Experts say this approach can lead to burnout and other risks.
An OnlyFans creator explains why she quit her bioengineering doctorate to focus on content
Zara Dar originally planned to become a professor, but she quit her doctorate in bioengineering to be a full time creator, including on OnlyFans.
Some creators say they won't pay their taxes if TikTok gets banned in the US
As a deadline for a potential US ban on TikTok nears, some creators are pointing out that their livelihoods will be affected if the app does go dark.
People thought the CEO of RedNote was welcoming them to the app. Turns out he's just a guy from Vancouver.
When a Vancouver man named Jerry welcomed new RedNote users worried about a TikTok ban, the internet somehow decided he must be the CEO.
Buy-now-pay-later services make it very easy to spend — and influencers are sounding the alarm
Content creator Jess Riley has shared her debt journey on TikTok and says BNPL, combined with micro-fashion trends, almost led her to financial ruin.
An Audible ad suggested anyone who listens to audiobooks 'real fast' is a 'psychopath' — and some people aren't happy
An Audible ad has sparked heated debate on TikTok over whether there is a right — or wrong — way to listen to audiobooks.
A year after giving up her YouTube channel, Hannah Witton's clinic for struggling, burned-out creators is open
Hannah Witton is leveraging her experience as a former YouTube star to help others navigate career changes and overcome content burnout.
An influencer's clothing-brand launch was a huge miss for her followers, so she took the site down. She relaunched it 7 months later with better materials and lower prices.
Madeleine White acted fast to relaunch her clothing brand See You Tomorrow after pricing and materials were initially a miss with her followers.
MrBeast reveals photos of the $14M 'city' he built as part of his Amazon reality show 'Beast Games'
Jimmy Donaldson, aka MrBeast, revealed photos of the city he built for "Beast Games" — touted as the biggest reality-show competition in history.
Social media star Brittany Broski says the real power of content creators comes from community, not followers
"Kombucha girl" Brittany Broski on how she leaned into building her community over worrying about her follower count.
The social media world is splintering, and it'll pave the way for a new breed of influencer
Influencers must show expertise to escape the digital salesperson trap as the industry gets more saturated and audiences seek authenticity.
MrBeast says he broke 40 world records while filming the $100M Amazon reality show 'Beast Games'
Records include the largest cash prize in a game show, the most cables ran for a show, and the largest island given away in a show.
The TikTok Ad Awards 2024
Discover the latest TikTok Ad Awards 2024 winners and learn how innovative campaigns are disrupting digital marketing and giving brands a competitive edge in the industry.
Influencing boomed to a $250B industry — and many small creators feel pushed out
Creators face competition, brand preferences, and algorithm changes in their quest for success and financial stability.
Trump's election victory put TikTok's astrology community into a meltdown
Astrologers on TikTok, who foresaw a Harris victory, face backlash and trust issues after Trump's re-election challenged their predictions.
How making money as an influencer has changed in a decade
Creators, who were once dependent on ad revenue, now have multiple streams of income. But their audiences expect more from them too.
I felt out of my depth with my multi-million-dollar business. Sharing my struggles on TikTok helped save me.
Aimee Smale started her fashion brand, Odd Muse, four years ago, but struggled with how quickly the business grew.
Microtrends are taking over social media, and keeping up can be really expensive
A new aesthetic or "core" circulates on social-media feeds every couple of weeks, pressuring consumers to buy the latest trendy items.
For Gen Zers tired of dating, lavender marriages are looking more appealing
Some Gen Zers, fed up with dating apps and rising costs, are considering platonic marriages to ease the load.