In This Article View All In This Article Our Testing Process InStyle Picks Seal of Approval How We Make Money News & Deals Diversity and Inclusivity Safety Meet Us Contact Us Editor & Expert Product Testing, Reviews, and Recommendations At InStyle, part of our mission is to find best-in-class buys that are worth your time, money, and attention. Our commerce editors and writers comprise decades of expertise across beauty, fashion, lifestyle and wellness. Whether we’re testing laser hair removal devices or reviewing lingerie brands, we always prioritize journalistic integrity and factual accuracy to share product recommendations that will help you look and feel your best. In addition to relying on our own expertise, we tap industry experts—from celebrity hair stylists to top dermatologists—to help readers make the best purchasing decisions for their lifestyle. Brands may send us products to try for editorial consideration, but we will never accept a product in exchange for positive coverage (or guarantee coverage at all). We may receive affiliate commissions on products purchased through our content, but our reviews and recommendations are purely editorial. Our Testing Process We curate product recommendations that will enhance your everyday routine, boost your confidence, and help you put the best version of yourself forward each and every day. Whether you're looking for a rich lipstick that will last all day or a go-to white sneakers that will add style and polish to your look of the day, you can count on us to steer you in the right direction. InStyle/Jessica Juliao To determine which products actually live up to their hype, we put each one through rigorous research and testing standards and processes before we recommend it to you. We rate and review products in our three labs across the country and with our network of home testers, so you can rest assured that what we call the best is exactly that. We never consider an article “finished.” Brands are constantly changing their inventory which can then render a previous recommendation obsolete. And we understand how frustrating it can be to read a review for a “holy grail” product only to see that it's been discontinued. Our “best-of” articles are routinely checked for accuracy and updated with new launches. InStyle / Joy Kim InStyle Picks Seal of Approval If you see the InStyle Picks Seal of Approval on the photo at the top of the page, that’s a signal that the story contains products tested in our New York-based lab or in the homes of our editors and testers. We followed a methodology specific to this product category and weeks of testing; the product and final results met our rigorous standards for inclusion in the article. Like the best shapewear that eases thigh chafe, smooths your shape, and provides support under your clothing or concealers that cover dark under-eye circles. What We Test: We are constantly researching the categories we cover and interviewing industry experts—like makeup artists, dermatologists, estheticians, designers, stylists, and of course InStyle's own editors—for the trends they're spotting and products they love. We also conduct deep dives on new, veteran, and under-the-radar brands alike by analyzing user reviews, testimonials, and manufacturer data. Lastly, we scour social media (TikTok, Instagram, Reddit, you name it) for the latest holy-grail products users can't stop talking about. How We Test: After we decide which products to test, we put together guidelines on how to best test them. This differs depending on the category, but we always consider the key features that dictate a product's performance and value. We also keep in mind what users will appreciate the most when purchasing the product, such as comfort, usability, design, and durability. We craft a series of questions for testers to answer, as well as a scoring rubric for each attribute to be judged on. Sharing Our Findings: Once testing is complete, our team collects all the insights and determines which products deserve the InStyle Picks seal. We typically award one product the category of 'Best Overall,' while making sure to include additional options that cater to different needs, concerns, and budgets. If a product has earned a spot on our list, we get specific and explain exactly why it's there. We may call out scores the product received in the various tests we conducted, as well as quotes directly from our testers. We share the pros and the cons of each product since we don't believe in leaving out any key details—good or bad. We do our best to bring you, the reader, into the lab with us through photos, videos, and other exclusive insights. If something doesn't hold up to the testing, we won't recommend it. Period. Long Term Testing: We task our home testers with sharing feedback on how well the product performs (or doesn't perform) over time. If we discover any useful information during this long-term testing period, we will go back and update the article accordingly. We also don't shy away from conducting tests over again, especially if there's a new product launch that's worthy of consideration (such as an innovative blow dryer). We want you to have the most up-to-date information possible, so we make that a priority. InStyle / Joy Kim How We Make Money We receive an affiliate commission on some, but not all, of the products and services we recommend—but only if you decide to click through to the retailer's site and make a purchase. We only recommend trusted retailers with a proven track record for service and dependability. News & Deals If you live for a sale section, know that we will always find the best price on the clothes you want to wear right now. Our team of shopping experts are constantly scouring the internet for the latest product launches, price cuts, and restocks. We also work around the clock on shopping holidays like Black Friday, Cyber Monday, and Amazon Prime Day to ensure you make the most of the biggest sale days of the year. Additionally, our writers live and breathe products, working with our testers and labs to share their honest experiences firsthand. Diversity and Inclusivity Because we are committed to diversity and inclusion in all that we do, we make sure to feature BIPOC-owned (Black, Indigenous, and all People of Color) brands in our testing whenever possible. We also seek to have representation across age, race, and gender identity through our testers, so there's something for everyone reflected on our pages. Click here to read our full Diversity, Equity, and Inclusion Pledge. InStyle / Jhett Thompson Safety While we thoroughly research everything we review, test, and recommend, occasionally, certain products may be subject to recalls or revised use recommendations. We do our best to regularly update our content to reflect any official announcements from the Consumer Product Safety Commission (CPSC). We urge you to monitor information related to items you purchase. Meet Us Jessica Mahgerefteh Director Jessica joined the InStyle team in 2022 as a Director. She helps oversee the site's shopping content and strategy across beauty, fashion, lifestyle, and wellness categories. Jessica is a seasoned writer and editor with a career in digital media that spans over ten years. Read more Shannon Bauer Associate Editorial Director Shannon Bauer joined the InStyle team in April 2022. She has previously been on the print magazine teams at Shape, Parents, and Parents Latina. She earned a bachelor’s degree in Creative Apparel Design and minors in Journalism and Business from Iowa State University. She also completed her Professional Makeup Artist Certification from Chic Studios in New York City. Shannon has tested hundreds of beauty, fashion, and wellness products and is passionate about being your in-the-know product resource. Read more Hayley Prokos Senior Editor Hayley Prokos joined InStyle in October 2023. She earned her master's degree in journalism from Northwestern University and her bachelor's degree in English and French from the University of California, Davis. With a focus on fashion, Hayley's coverage focuses on the functional side of trends and how to make the most out of a wardrobe, no matter how small or how large. Read more Bianca Kratky Writer Bianca Kratky is a fashion and beauty writer at InStyle. Her career in writing began in 2019, after leaving her job in advertising. You can find her previous work on Cosmopolitan, Oprah Daily, Travel & Leisure, and Coveteur, but she mostly writes for her blog Florre.co, covering all things travel, mindfulness, and fashion. Read more Irene Richardson Beauty + Fashion Writer Irene Richardson is a Brooklyn-based beauty + fashion writer from Birmingham, Alabama. Her bylines have appeared in WWD, Byrdie, Travel and Leisure, Hearst Magazines, and more. She's always seeking real-world inspiration for her stories—whether it's frequenting the vintage stores in her neighborhood every weekend, crowd-sourcing museum exhibits for outfit inspiration, or asking her neighbor in pilates class what perfume they're wearing. Read more Allison Lax Writer Allison earned degrees from Sarah Lawrence College and Lycoming College, as well as a certificate from Columbia University. Read more Contact Us If you have questions, comments, or opinions you'd like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com.