Today we’re announcing the release of
AdWords API v201806. Here are the highlights:
- Mutable ads. The new AdService allows you to edit ads in place and retain performance stats for ETA, DRA, Showcase ads, and responsive search ads. Check out the updated ads overview for details.
- Responsive search ads (beta). This new ad format allows you to provide multiple headlines and descriptions in one creative. These assets are then combined into ads that can accommodate more content -- up to 3 headlines and 2 description lines -- and can improve performance. Responsive search ads are available to whitelisted users and in test accounts.
- Responsive display ads (beta). This new type of display ad is available to whitelisted users and will be fully supported when it launches later this summer. Responsive display ads allow you to provide multiple text and image assets in one creative, and then AdWords combines and tests these assets to show the most relevant ads to your customers across the Google Display Network.
- Smart display campaigns (beta). The AdWords API now supports creation and management of Smart display campaigns by whitelisted users, and will also be fully supported when it launches later this summer. The new accompanying guide covers all the details.
- Offline conversion adjustments. The new OfflineConversionAdjustmentFeedService allows you to apply conversion adjustments using the AdWords API. The updated conversions guide has more details to help you get started with this new service.
- Dynamic Search Ads criteria. WebpageConditions for Webpage criteria now support parameters based on an exact match of URLs.
- New promotion extension occasions. Several new occasions were added for promotion extensions.
If you’re using v201710 of the AdWords API, please note that it will
be sunset on
July 25, 2018. We encourage you to skip v201802 and migrate straight to v201806. If you're using v201802, be aware it's now marked deprecated.
As with every new version of the AdWords API, please carefully review all changes in the
release notes and the
v201806 migration guide. The updated
client libraries and code examples will be published within the next 48 hours.
If you have any questions or need help with migration, please contact us via the
forum.
- Josh Radcliff on behalf of the AdWords API Team
