The travel and tourism sector is huge and incredibly diverse in its industries and operators, generating about US$1.6 trillion in 2017 in the USA. Companies big and small are reinventing their offering to attract tourist and traveler dollars -whether it's travel gear or experiences you're selling, how does your business stand out from the rest?
If you're a 1-person show like a tour guide, travel blogger, vlogger, photographer or travel app developer, you can legitimize your side hustle with a professional logo. For established businesses like hotels, tour/cruise operators, accommodation owners or vehicle rental companies, rebranding your business creates new opportunities for growth and to reconnect with customers and suppliers.
A logo is the face of your business, and it's how customers recognize your business from competitors. Developing a strong visual identity for your brand will help your business stand out in the travel industry. It will be used everywhere - from your website, social media channels to flyers, business cards and signage - to promote your business. We've curated a list of 50 travel logo ideas that show the diversity of logos from luxury brands to travel startups and small businesses who are reinventing their offering for a new generation of travellers.
01. Travel Logos Featuring People
If you're a travel blogger or photographer or private tour guide you could leverage your personality in the design. Humans/character logos work really well for You Tube vloggers or any travel-related business with only one point person (usually the owner).
Some travel logos feature people in various activities like camping or hiking. Some designs could be specific for the brand's target audience like cameras for photographers. Other designs are fun and quirky by a person's face and adding some peculiar details like a moon or a pin.
02. Logo Ideas Featuring Vessels and Transportation
The journey can often be as pleasureable as arriving at your destination. In this set of travel logos we focus on logos featuring airplanes, wings, cars/buses, boat logos and ships.
03. Logo Ideas Using Globes, Maps, Compass Icons
Some logo designs feature some traveling tools such as a map or a compass to highlight a location or logistics expertise. These are a favorite for travel bloggers offering tips or travel companies offering tours for a specific travel destination. Some designs entwine these symbols with other fun details to give them a bright mood.
04. Refreshing Logo Ideas Featuring Nature, Sun and the Sea!
If you're a business operating in a popular beach destination, than your logo could feature (the beach or mountain that tourists are coming to see. If a customer is scrolling through instagram and click on one of your images, seeing a profesional logo as your profile pic and your contact details will encourage them to contact you.
Often these designs are bright and colorful, in text and colors, enticing target consumers to try their brand. Most designers love to feature landscapes of tropical islands (showing palm trees and the beach and the sun) as it emphasise the laidback and relaxing vibe travelers generally want when they go on vacation.
A excellent travel logo will do wonders for your business!
Wondering where to get a high quality logo for your travel business?
Whether you're operating a wine tour business in Sonoma (California), a bungee jump business in Queens Town (New Zealand) or a safari tour business in Tanzania, a professional logo is one of the most important designs decisions you'll make for your business. We recommend two options:
1. Try crowdsourcing your logo design on DesignCrowd where you can hire a professional graphic designer from DesignCrowd’s talented community of freelancers. A professional logo designer can create your custom travel logo or work with a crowd of designers to see heaps of logo ideas.
2. Try a high quality logo maker. You can create your logo with the help of AI-powered logo maker from BrandCrowd. The maker uses 15,000 original logos to generate hundreds of cool travel logo ideas for your business. Then use the editor to change colors and fonts until you get it just right. The travel logo maker will help you design a professional logo your target market will love!
Want more?
Check out more logo ideas on BrandCrowd or see these other resources:
20 Crowdsourced Travel and Tourism Logos
21 YouTube Channel Logo Ideas
What Is The Best YouTube Logo Maker?
50 Podcast Logo Ideas
Written by Marvi Ocampo on Wednesday, October 31, 2018
Marvi is a travel blogger and freelance writer who mixes in a love for design into her work. Connect with her through her travel blog at Osmiva.com
