"Emotions in Advertising: How Emotions Affect Creativity and Communication."

Amic G. Ho, Sunny Sui-kwong Lam (2019)

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DOI: 10.1007/978-3-030-20500-3_6

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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  - conf/ahfe/HoL19a
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Amic G. Ho, Sunny Sui-kwong Lam:
Emotions in Advertising: How Emotions Affect Creativity and Communication. AHFE (23) 2019: 55-64

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