"Whose Click Fraud Data Do You Trust? Effect Of Click Fraud On Advertiser's ..."

Vikas Jain, Vishal Midha, Animesh Animesh (2010)

> Home

Details and statistics

DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2016-12-05

- view
  - electronic edition @ aisnet.org
- export record
  dblp key:
  - conf/ecis/JainMA10
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/conf/ecis/JainMA10
Vikas Jain, Vishal Midha, Animesh Animesh:
Whose Click Fraud Data Do You Trust? Effect Of Click Fraud On Advertiser's Trust And Sponsored Search Advertising Decisions. ECIS 2010: 73

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.