"The Cultural Component in Advertising Analysis. A Non-numerical Vision of ..."

Pedro Antonio Hellín Ortuño (2019)

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DOI: 10.1007/978-3-030-21905-5_27

access: closed

type: Conference or Workshop Paper

metadata version: 2019-07-12

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Pedro Antonio Hellín Ortuño:
The Cultural Component in Advertising Analysis. A Non-numerical Vision of the Programmatic Advertising. HCI (14) 2019: 346-360

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