"Does the Source Matter? How Referral Channels and Personal Communication ..."

Antonia Köster, Christian Matt, Thomas Hess (2017)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2022-05-04

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Antonia Köster, Christian Matt, Thomas Hess:
Does the Source Matter? How Referral Channels and Personal Communication Tools Affect Consumers' Referral Propensity. HICSS 2017: 1-10

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