"How Do Advertisers Compete in Sponsored Search Auctions? Evidence from the ..."

Zhiqiang (Eric) Zheng, Sumit Sarkar, Jing Hao (2013)

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DOI: 10.1109/HICSS.2013.248

access: closed

type: Conference or Workshop Paper

metadata version: 2024-05-07

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Zhiqiang (Eric) Zheng, Sumit Sarkar, Jing Hao:
How Do Advertisers Compete in Sponsored Search Auctions? Evidence from the Digital Camera Industry. HICSS 2013: 2872-2880

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