"Digitizing Offline Shopping Behavior Towards Mobile Marketing."

Anindya Ghose, Beibei Li, Siyuan Liu (2015)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-12-14

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Anindya Ghose, Beibei Li, Siyuan Liu:
Digitizing Offline Shopping Behavior Towards Mobile Marketing. ICIS 2015

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