"Modeling Brand Personality with Business Value of Social Media Analytics: ..."

Yuheng Hu, David Gal, Yili Hong (2018)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2018-12-03

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Yuheng Hu, David Gal, Yili Hong:
Modeling Brand Personality with Business Value of Social Media Analytics: Predicting Brand Personality with User-generated Content and Firm-generated Content. ICIS 2018

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