"Measuring the Business Value of Online Social Media Content for Marketers."

Zhijie Lin, Khim Yong Goh (2011)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2022-11-29

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Zhijie Lin, Khim Yong Goh:
Measuring the Business Value of Online Social Media Content for Marketers. ICIS 2011

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