"Mobile Advertisements in Disguise and Their Effect on Trust Propensity and ..."

Mihai Calin, Basil Hess, Juliana Sutanto (2013)

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type: Conference or Workshop Paper

metadata version: 2014-04-08

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Mihai Calin, Basil Hess, Juliana Sutanto:
Mobile Advertisements in Disguise and Their Effect on Trust Propensity and Intention to Use. ICMB 2013: 3

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