"Exploitation and exploration in a performance based contextual advertising ..."

Wei Li et al. (2010)

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DOI: 10.1145/1835804.1835811

access: closed

type: Conference or Workshop Paper

metadata version: 2021-12-16

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Wei Li, Xuerui Wang, Ruofei Zhang, Ying Cui, Jianchang Mao, Rong Jin:
Exploitation and exploration in a performance based contextual advertising system. KDD 2010: 27-36

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