""Which half Is wasted?": controlled experiments to measure ..."

David H. Reiley (2011)

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DOI: 10.1145/2020408.2020535

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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David H. Reiley:
"Which half Is wasted?": controlled experiments to measure online-advertising effectiveness. KDD 2011: 777

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