"A Study on Effect of Online Word-Of-Mouth in Accordance With Customer ..."

Chungtae Kim, Dongwook Lee, Soonhan Bae (2006)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2012-03-01

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Chungtae Kim, Dongwook Lee, Soonhan Bae:
A Study on Effect of Online Word-Of-Mouth in Accordance With Customer Brand Relationship Quality. PACIS 2006: 26

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