"'Show Me Your People Skills' - Employing CEO Branding for Corporate ..."

Milad Mirbabaie, Julian Marx, Stefan Stieglitz (2019)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2019-08-21

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Milad Mirbabaie, Julian Marx, Stefan Stieglitz:
'Show Me Your People Skills' - Employing CEO Branding for Corporate Reputation Management in Social Media. Wirtschaftsinformatik 2019: 1597-1611

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