"Software-Based Brand Ambassador Selection - A Celebrity-Branding ..."

Selina Görgner, Philipp Brune (2018)

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DOI: 10.1007/978-3-319-77703-0_32

access: closed

type: Conference or Workshop Paper

metadata version: 2018-04-16

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Selina Görgner, Philipp Brune:
Software-Based Brand Ambassador Selection - A Celebrity-Branding Assessment Framework in Action. WorldCIST (1) 2018: 312-321

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