"Here, there, and everywhere: correlated online behaviors can lead to ..."

Randall A. Lewis, Justin M. Rao, David H. Reiley (2011)

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DOI: 10.1145/1963405.1963431

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Randall A. Lewis, Justin M. Rao, David H. Reiley:
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising. WWW 2011: 157-166

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