"Effects of banner Ad shape and the schema creating process on consumer ..."

Chih-Wei Liu et al. (2018)

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DOI: 10.1016/J.CHB.2018.04.034

access: closed

type: Journal Article

metadata version: 2020-02-18

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Chih-Wei Liu, Shao-Kang Lo, Ai-Yun Hsieh, Yujong Hwang:
Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior. Comput. Hum. Behav. 86: 9-17 (2018)

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