"Platform advertising and targeted promotion: Paid or free?"

Caixia Hao, Lei Yang (2022)

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DOI: 10.1016/J.ELERAP.2022.101178

access: closed

type: Journal Article

metadata version: 2022-12-22

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Caixia Hao, Lei Yang:
Platform advertising and targeted promotion: Paid or free? Electron. Commer. Res. Appl. 55: 101178 (2022)

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