"Exploring customers' likeliness to use e-service touchpoints in brick and ..."

Benjamin Barann et al. (2022)

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DOI: 10.1007/S12525-020-00445-0

access: open

type: Journal Article

metadata version: 2023-02-28

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Benjamin Barann, Jan Hendrik Betzing, Marco Niemann, Benedikt Hoffmeister, Jörg Becker:
Exploring customers' likeliness to use e-service touchpoints in brick and mortar retail. Electron. Mark. 32(2): 523-545 (2022)

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