"Should companies jointly promote their complementary products when they ..."

Salma Karray, Simon Pierre Sigué (2016)

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DOI: 10.1016/J.EJOR.2016.05.049

access: closed

type: Journal Article

metadata version: 2020-02-21

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Salma Karray, Simon Pierre Sigué:
Should companies jointly promote their complementary products when they compete in other product categories? Eur. J. Oper. Res. 255(2): 620-630 (2016)

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