"Pricing and two-tier advertising with one manufacturer and one retailer."

Joseph G. Szmerekovsky, Jiang Zhang (2009)

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DOI: 10.1016/J.EJOR.2007.10.005

access: closed

type: Journal Article

metadata version: 2020-02-21

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Joseph G. Szmerekovsky, Jiang Zhang:
Pricing and two-tier advertising with one manufacturer and one retailer. Eur. J. Oper. Res. 192(3): 904-917 (2009)

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