"The introduction strategy of the emerging online marketplace considering ..."

Huiru Chen, Yifei Hao, Yingchen Yan (2020)

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DOI: 10.1080/03081079.2020.1748617

access: closed

type: Journal Article

metadata version: 2021-05-16

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Huiru Chen, Yifei Hao, Yingchen Yan:
The introduction strategy of the emerging online marketplace considering risk attitude and channel power. Int. J. Gen. Syst. 49(5): 470-496 (2020)

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