"Exploring brand extension evaluation in the mobile internet environment."

Wenlong Zhu, Jian Mou, Kai S. Koong (2021)

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DOI: 10.1504/IJMC.2021.114315

access: closed

type: Journal Article

metadata version: 2021-04-30

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Wenlong Zhu, Jian Mou, Kai S. Koong:
Exploring brand extension evaluation in the mobile internet environment. Int. J. Mob. Commun. 19(3): 327-344 (2021)

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