"Exploring determinants of consumers' attitudes toward real-time bidding ..."

Sixuan Zhang et al. (2021)

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DOI: 10.1108/ITP-09-2019-0480

access: closed

type: Journal Article

metadata version: 2021-04-16

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Sixuan Zhang, Robin L. Wakefield, Jinsong Huang, Xi Li:
Exploring determinants of consumers' attitudes toward real-time bidding (RTB) advertising. Inf. Technol. People 34(2): 496-525 (2021)

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