"Engaging Consumers with Advergames: An Experimental Evaluation of ..."

Khim Yong Goh, Jerry Wenjie Ping (2014)

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DOI: 10.17705/1JAIS.00366

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type: Journal Article

metadata version: 2022-11-29

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Khim Yong Goh, Jerry Wenjie Ping:
Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy. J. Assoc. Inf. Syst. 15(7): 2 (2014)

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