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"Dimensions of brand knowledge: Turkish university students' consumption of ..."
Nazli Alimen, A. Guldem Cerit (2010)
- Nazli Alimen, A. Guldem Cerit:
Dimensions of brand knowledge: Turkish university students' consumption of international fashion brands. J. Enterp. Inf. Manag. 23(4): 538-558 (2010)
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