"A new marketing strategy map for direct marketing."

Young Ae Kim, Hee Seok Song, Soung Hie Kim (2009)

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DOI: 10.1016/J.KNOSYS.2009.02.013

access: closed

type: Journal Article

metadata version: 2020-02-25

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Young Ae Kim, Hee Seok Song, Soung Hie Kim:
A new marketing strategy map for direct marketing. Knowl. Based Syst. 22(5): 327-335 (2009)

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