"The Advertising Mix for a Search Good."

Simon P. Anderson, Régis Renault (2013)

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DOI: 10.1287/MNSC.1120.1575

access: closed

type: Journal Article

metadata version: 2020-10-26

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Simon P. Anderson, Régis Renault:
The Advertising Mix for a Search Good. Manag. Sci. 59(1): 69-83 (2013)

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