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"Spillover Effects and Freemium Strategy in the Mobile App Market."
Yiting Deng, Anja Lambrecht, Yongdong Liu (2023)
- Yiting Deng
, Anja Lambrecht
, Yongdong Liu
:
Spillover Effects and Freemium Strategy in the Mobile App Market. Manag. Sci. 69(9): 5018-5041 (2023)

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